Remove Association Management Remove Detroit Remove New York City Remove Strategy
article thumbnail

Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Sitting in the airport last Saturday, I noticed a huge number of people wearing logoed clothing that identified themselves with their team, cause, city, company. Focus on the cause (the why), not your association. T his stuff works!