Email Marketing for Associations: Deliverability vs. Delivery

HighRoad Solution

You’ve put together the perfect marketing email for your association. Association ManagementYou know it's going to land with a splash and set new records for click-throughs and conversions.

A Handwritten Note Calendar: The New Email Marketing Calendar?

MembersClicks

You’ve heard of email marketing calendars. You may even have an email marketing calendar. association management Small Staff ChatterIt’s a great way to plan ahead and get really strategic about your member and prospect communications. Plus, it’s a great way to ensure you’re not overdoing it. Or, just as dangerous, underdoing it.). But here’s an idea for you that may also add some value: a handwritten note calendar.

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Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Your email could include pictures of your influencers along with quotes describing their experiences with your organization. Should engagement still matter to marketers?

4 Email Marketing Tips Every Association Professional Should Know

MembersClicks

Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. association management member engagement membership management Small Staff ChatterDo it right and you could have friends for life. But do it wrong and you could push away even your most loyal members. Yikes.

The Problems with Association Email Marketing (And How to Overcome Them)

MembersClicks

Email marketing. Why aren’t they responding to/engaging with your emails? Well, it could be due to a number of things, but here are two of the biggest problems association professionals run into when it comes to email marketing, and more importantly, solutions for each: association management member engagement membership management Association ViewsSuch a tricky business.

Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too! Whether you’re on our MemberClicks platform or WebLink, there are four features you should definitely be using to make your emails more effective: MC Insider association software marketing

Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? Microsoft, whose email client has infamously been one of the biggest limitations of making good emails, just entered the market. And its model, if it holds up, could be attractive to small-scale marketers as well.

6 basics of member re-engagement: Part 2.

YourMembership Blog

This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. In March, we shared the first three basic best practices for re-engaging your association members. Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. Now, here’s the other three.

Why Do You REALLY Need an Association Management System?

MembersClicks

Association management system, or AMS for short. For those who don’t, an AMS is a technology solution that allows you to manage your organization’s membership using one integrated system, which includes your website and your database. Dues renewals, email marketing, event registration, and more - you name it, an AMS does it.). We say yes, and here’s why: association management membership management Association Views association software

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Compare Association Management Software Platforms

GrowthZone

Could an Association Management Software (AMS) solution be the answer to the inefficiencies that plague your association? This article will help you evaluate ten association software options. What is Association Management Software (AMS)?

Resolve to Maximize Your Association Management Software This Year

Association Adviser

This disconnect can be especially true for smaller-staffed associations, as it can be a struggle to balance a desire for sustainable growth with real-world restrictions on staffing and budgets. For these associations, it’s important to creatively maximize the use of existing resources, and use them in ways that may not have previously been considered. For example, let’s say you want to know how engaged your affiliate members are with your association. Happy New Year!

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Grant management.

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Campaign #1: Onboarding New Association Members.

What is Association Management Software?

SilkStart

Operating a member-based association is hard work. Do you need Association Management Software (AMS)? An AMS is a integrated online software suite ( saas ) where you can manage your database of members, events, donations, and other transactions with a modern website presence. More time to focus on growing and managing your business. Will Association Management Software reduce redundancies in my organization? association tools

New Report: Gauging the Success of Your Association’s Emails

MembersClicks

You probably send a lot of emails at your association. But do you ever wonder if those emails are actually effective? Fortunately, Informz , an email marketing software provider for associations and nonprofits, recently released its 2017 Association Email Marketing Benchmark Report , and in that report, there’s a whole goldmine of information/statistics regarding association email marketing.

How to Create a Member Referral Program

MembersClicks

You probably do some email marketing, event marketing (to attract potential prospects), and perhaps even some inbound marketing. But are you tapping into your strongest marketing tool - your members? Word-of-mouth marketing continues to be the strongest marketing tactic there is. If you don’t already have one in place, here’s an easy way to get one started: association management membership management Association Views

Assessing the Landscape of Association Email

MembersClicks

Just a few weeks ago, they unveiled the 2016 Association Email Marketing Benchmark Report. The report includes a summary of email marketing metrics from nearly 2 billion emails sent in 2015 by associations located in the United States, Australia, New Zealand, Canada and the United Kingdom. Below are just a few of the results we found particularly interesting: association management member engagement Small Staff Chatter

A Plan to Grow Your Association’s Membership: Company Targeting

MembersClicks

Let me ask you this: Does your association have a specific plan in place to grow your association’s membership? Maybe you’re doing a lot of marketing : inbound marketing, email marketing, social media marketing, etc. association management membership management Small Staff ChatterMaybe you have a pretty good referral program in place. But are you targeting individuals exclusively or companies as well?

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Association member engagement strategies.

How to Get a Handle on Your Digital Workplace

Delcor

You work in the Marketing department of a small professional association. You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on. You look at the email copy on your phone but realize that your colleague must have been working from the wrong file.

What Does a Digital Product Manager Do?

Delcor

What Does a Digital Product Manager Do? Twenty years ago, almost no associations had a User Experience Designer, Digital Content Strategist, or Email Marketing Manager on staff. One of the newer roles is the Digital Product Manager.

What is an AMS System? Your Association Questions, Answered

Fonteva

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Going through the daily motions of administrative duties and repetitive tasks can take up unnecessary time for your association’s team. Though you probably know a bit about association management software systems, it’s always helpful to recap the basics so you move forward with a solid foundation.

I Hate My AMS – But Would Never Think About Changing It

Association Adviser

Dave Bornmann, Naylor Association Solutions. “I This is a direct quote from an association executive at a focus group I recently attended. Back in the day, an association management software system (AMS) focused on the basics of helping an association manage its membership data – things like contact records, member types, member applications, accounting and reports. Specialized association software grows popular. Updates to email addresses (i.e.

AMS Platforms: A Comprehensive Guide for Associations

Fonteva

Running an association can be an incredibly rewarding experience. Without the right capabilities in your association management software , it can be very difficult for your team members to navigate your association’s wealth of data in order to make the best possible strategic decisions. Upgrading to a robust, centralized AMS platform can be a particularly smart move for more established associations with a large membership. Membership Management.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year.

Pull the veil back on HighRoad's Plus Connector Integration

HighRoad Solution

Here at HighRoad, we’re passionate about helping associations select the right tools for their marketing technology stacks. Choosing the right marketing automation platform and email marketing system is a crucial step toward growing, engaging, and retaining members and customers. If data within your digital platform isn't integrated with the data held in your Association Management System (AMS) , then your platform output will fall short.

Where Should Associations Put Their Money?

Moery Company

Currently, many organizations are embracing technology by attempting to implement an association management system (AMS) and new marketing platforms – and feeling the pressure to do so. Unfortunately, I’ve worked with several associations who’ve said, “Our AMS doesn’t work.” From an AMS perspective, an association may say, “Hey, we need to know what our people are doing. The post Where Should Associations Put Their Money?

What 600 Associations Say About Their AMS

.orgCommunity

From : Blog Entry >> Heather's Blog Entry Association management software/systems are arguably organizations’ largest technology investment. They provide membership organizations with vital functionality for delivering member services, and serve multiple business purposes—from operating as the core system of record to event and learning management, email marketing campaigns, and much more.

Top 5 Ways the Salesforce Platform Benefits Associations

Nimble AMS

The Salesforce platform is widely regarded as the leading customer relationship management (CRM) platform. Let’s take a look at the benefits of a Salesforce CRM-based AMS for associations: #1 – Hit the ground running. CRM is critically important for professional and trade associations.

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Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. Timberlake Membership Software offered associations an efficient way to organize and track member data, manage member dues, communicate with members and more.

I Don’t Know What an AMS is and at This Point I’m Too Afraid to Ask

AssociationTrends

As an association professional, you probably hear about AMSs all the time. And as an association service provider, Association TRENDS loves an acronym as much as the next guy, but let’s go ahead and break it down. An AMS, or Association Management System, is a cloud-based technology solution for associations and nonprofits that allows them to manage all aspects of their organization in one place. Aren’t websites supposed to be hard to manage?

Association Brain Food Weekly: 8.22.16

Reid All About it

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Planning and IT Project Management for Nonprofits.

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Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Culture and the Board (Association Chat on Blab). Form versus Function: Assessing Your Email Templates. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Culture and the Board (Association Chat on Blab). Form versus Function: Assessing Your Email Templates. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution.

5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. If this sounds familiar, trust us, your association is not alone in contemplating a switch.

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Connecting with Associations at ASAE

SilkStart

We recently had the opportunity to exhibit at the American Society of Association Executives (ASAE) annual tradeshow. It was our first major trade show in the US having previously only attended the Canadian version, the Canadian Society of Association Executives (CSAE) , a year earlier. In addition to meeting associations executives and hearing about their challenges and pain points first hand, we had the opportunity to meet with a number of other service providers.

Association Brain Food Weekly: 2.22.19

Reid All About it

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. Does your association have a popular conference workshop or training class you want to convert into an online learning program? Tim Ebner, Associations Now ). Host: Event Manager Blog.

Association Event Planning: Tools to Elevate Your Conference

AssociationTrends

Associations often host conferences to engage their members and provide unique, enriching experiences. Ultimately, you want the conference to be a rewarding experience and potentially result in overall growth for the association. Meetings Membership & Marketing

Personalization Tips: How to Reach More Association Members Through your AMS Software

Socious

Personalization in marketing and sales has changed irrelevant ads into helpful content. We expect to be shown ads that are relevant to our interests and emails with content that addresses our individual problems. It’s also important to your association’s bottom line.