Email Marketing for Associations: Deliverability vs. Delivery

HighRoad Solution

You’ve put together the perfect marketing email for your association. Association ManagementYou know it's going to land with a splash and set new records for click-throughs and conversions.

A Handwritten Note Calendar: The New Email Marketing Calendar?


You’ve heard of email marketing calendars. You may even have an email marketing calendar. association management Small Staff ChatterIt’s a great way to plan ahead and get really strategic about your member and prospect communications.

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Is an Email Marketing Price War on the Way?

Associations Now

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon?

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4 Email Marketing Tips Every Association Professional Should Know


Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. association management member engagement membership management Small Staff Chatter

The Problems with Association Email Marketing (And How to Overcome Them)


Email marketing. Why aren’t they responding to/engaging with your emails? Such a tricky business.

Up Your Email Marketing Game: 4 Membership Software Tips


Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too!

6 basics of member re-engagement: Part 2.

YourMembership Blog

This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. In March, we shared the first three basic best practices for re-engaging your association members. Remember, as an email marketer, your list of […].

Resolve to Maximize Your Association Management Software This Year

Association Adviser

This disconnect can be especially true for smaller-staffed associations, as it can be a struggle to balance a desire for sustainable growth with real-world restrictions on staffing and budgets. Automate detailed member emails. Happy New Year!

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.

Why Do You REALLY Need an Association Management System?


Association management system, or AMS for short. For those who don’t, an AMS is a technology solution that allows you to manage your organization’s membership using one integrated system, which includes your website and your database. Dues renewals, email marketing, event registration, and more - you name it, an AMS does it.). We say yes, and here’s why: association management membership management Association Views association software

Compare Association Management Software Platforms


Could an Association Management Software (AMS) solution be the answer to the inefficiencies that plague your association? This article will help you evaluate ten association software options. What is Association Management Software (AMS)?

What is Association Management Software?


Operating a member-based association is hard work. Do you need Association Management Software (AMS)? An AMS is a integrated online software suite ( saas ) where you can manage your database of members, events, donations, and other transactions with a modern website presence. More time to focus on growing and managing your business. Will Association Management Software reduce redundancies in my organization? association tools

New Report: Gauging the Success of Your Association’s Emails


You probably send a lot of emails at your association. But do you ever wonder if those emails are actually effective? Want to know what’s normal and what’s not, what other associations are doing, and what’s actually working?!

How to Create a Member Referral Program


You probably do some email marketing, event marketing (to attract potential prospects), and perhaps even some inbound marketing. But are you tapping into your strongest marketing tool - your members? Growing your organization is no easy feat.

Assessing the Landscape of Association Email


Just a few weeks ago, they unveiled the 2016 Association Email Marketing Benchmark Report. Below are just a few of the results we found particularly interesting: association management member engagement Small Staff Chatter

What Does a Digital Product Manager Do?


What Does a Digital Product Manager Do? Twenty years ago, almost no associations had a User Experience Designer, Digital Content Strategist, or Email Marketing Manager on staff. One of the newer roles is the Digital Product Manager.

A Plan to Grow Your Association’s Membership: Company Targeting


Let me ask you this: Does your association have a specific plan in place to grow your association’s membership? Maybe you’re doing a lot of marketing : inbound marketing, email marketing, social media marketing, etc.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year.

I Hate My AMS – But Would Never Think About Changing It

Association Adviser

Dave Bornmann, Naylor Association Solutions. “I This is a direct quote from an association executive at a focus group I recently attended. Back in the day, an association management software system (AMS) focused on the basics of helping an association manage its membership data – things like contact records, member types, member applications, accounting and reports. Specialized association software grows popular. Updates to email addresses (i.e.

What 600 Associations Say About Their AMS


From : Blog Entry >> Heather's Blog Entry Association management software/systems are arguably organizations’ largest technology investment. They provide membership organizations with vital functionality for delivering member services, and serve multiple business purposes—from operating as the core system of record to event and learning management, email marketing campaigns, and much more.

Informz and Impexium Announce New Integration and Introduce Informz for Impexium


Here at Informz we are so happy to announce that our Informz email marketing and marketing automation is now integrated with Impexium’s association management software (AMS). View email activity history and preferences within individual profiles.

Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting.

Association Brain Food Weekly: 8.22.16

Reid All About it

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs.

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Where Should Associations Put Their Money?

Moery Company

Currently, many organizations are embracing technology by attempting to implement an association management system (AMS) and new marketing platforms – and feeling the pressure to do so. The answers will be your guide to what’s essential to your association.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs.

5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. If this sounds familiar, trust us, your association is not alone in contemplating a switch.

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Connecting with Associations at ASAE


We recently had the opportunity to exhibit at the American Society of Association Executives (ASAE) annual tradeshow. It was our first major trade show in the US having previously only attended the Canadian version, the Canadian Society of Association Executives (CSAE) , a year earlier. In addition to meeting associations executives and hearing about their challenges and pain points first hand, we had the opportunity to meet with a number of other service providers.

GrowthZone AMS vs Excel Spreadsheets: An Unequal Battle


Here are 8 ways association management software will improve your workday. Most associations use association management software to manage their data, process joins and renewals, track finances, cultivate member engagement, and streamline tedious tasks.

Association Brain Food Weekly: 2.22.19

Reid All About it

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution.

Personalization Tips: How to Reach More Association Members Through your AMS Software


Personalization in marketing and sales has changed irrelevant ads into helpful content. We expect to be shown ads that are relevant to our interests and emails with content that addresses our individual problems. It’s also important to your association’s bottom line.

Why the Growing Interest in CRM Solutions for Associations?

WBT Systems

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

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When Your Best-in-Breed Tool Suddenly Wants to Do it All

Associations Now

Then, of course, there are all those vendor relationships to manage. Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. Will there be cost savings from having fewer vendors to manage?

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3 Tips to Improve Member Outreach

Associations Now

It’s a conundrum that puzzles many association leaders: Your organization appears to be thriving on the surface, but a closer look reveals that your member and prospect outreach is falling flat. Review your email stats, marketing lists and contact records.

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Hot Association Jobs – Week of August 9


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Public Affairs Manager , Florida Municipal Electric Association – The Florida Municipal Electric Association (FMEA), a statewide trade association, seeks a Manager of Public Affairs.

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems.

The 7 Things Your Members Desperately Want From Your Emails

Association Success

Any association marketer in charge of email has heard it before from our members: “You send me too many emails!”. Why do I get a different email from you EVERY DAY?!”. “I Design cool emails (without breaking the bank). Mailchimp Email Design Guide.

Unpacking the Association Department Head’s IT Bag


Unfortunately, association professionals who lead business departments—membership, marketing, meetings, etc.—don’t What you need in your IT bag to manage a mission-critical technology system.

Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Who’s opened your email newsletter and clicked on links to content? Some associations use their LMS to facilitate mentoring programs.

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How and Why Data Syncing Matters to Your Online Community Setup


First, let’s define some terms: Data syncing usually means pushing data from your association management system (AMS) or your customer relationship management (CRM) database to your community platform. This post originally appeared on Online Community Results.