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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. I was lucky enough to be hired as the public relations director responsible for communications PR and the association magazine.

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Making Business Sense of Climate Change ? A Green Meeting Guide

GlowGlobally

Vanessa Cotton and I reprised for another session on Tuesday at MPI’s PEC NA in Houston on the topic of “making a business case for developing a sustainable strategy” for meetings and events from a planner and supplier perspective. They actually have a worm farm that converts waste to compost as a new revenue streams.

Houston 60
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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. How Secure is Your Professional Development Revenue Stream? 19, Houston, Assof of Fundraising Profs Conference. Thanks to Joe. Peanut butter + chocolate = bestseller.

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PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130
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Association Brain Food Weekly: 9.10.21

Reid All About it

The IAL Launch Event for Compass: the Systems Map for Association Leaders. Presenters: Desirée Knight (moderator), CAE, CMP, DES, Senior Director, Education & Meetings, American Railway Engineering and Maintenance-of-Way Association. Gonzalez, CMP, Senior Vice President and General Manager, Houston First Corporation.

Strategy 195