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Association Brain Food: 3.24.23

Reid All About it

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Thank goodness, many associations are rethinking new member onboarding. Association staff retention.

Revenue 227
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Association Brain Food: 3.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205
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Association Brain Food Weekly: 11.16.18

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Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Organizer: ACE (Associations Catalyzing Entrepreneurship) . Agility PR ).

DC 235
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Association Brain Food Weekly: 10.16.20

Reid All About it

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. AMS considerations.

Indiana 221
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Association Brain Food Weekly: 11.13.20

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Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Host: PCMA.

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Association Brain Food Weekly: 9.17.21

Reid All About it

Companies have dozens of options for spending their marketing dollars. Bruce Rosenthal and Jeffrey Schottland advise associations to offer exclusive content and lead generation opportunities to sponsors. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members.

Content 195
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Associations Note: Being 1st to Market Still Relevant

SCD Group

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!