Association Communications Benchmarking Series

2022 Association Benchmarking Survey is officially OPEN!

By Association Adviser staff • March 29, 2022

Your association’s goal is to be the primary resource for industry professionals and to have the most engaging content for your members. Many questions may be going through your head such as, “how do I get my members to be more engaging?” “Are there online tools that I am not using that I should be?” “How are other associations strategically planning while being effective?” “Are there ways to improve customization for each of my member subgroups?” Well, we have a way to get these questions and many more answered.  

Now in its 11th year; the 2022 Association Benchmarking Survey is now available for you to participate in. Completion of the survey will help the Association Adviser team build the 2022 Association Benchmarking Report.  

What is the 2022 Association Benchmarking Survey? 

This survey is one of the most important resources and programs Naylor creates each year for the association community. It serves as a great piece of content and tool for your members. This comprehensive survey will ask you questions about your association’s demographics, engagement tools, and strategic planning. Answering each question will give you a complete and accurate view of your association strategy and current performance. Your answers will shape two insightful and relevant reports for you and the entire association community.  

2022 Best Practices Individual Report Card 

  • The Best Practices Individual Report card will offer an integrated set of strategy suggestions to help your association reach its goals in 2022 and beyond.   
  • The Best Practices Report Card will be available immediately after completion of the survey along with your individual score to compare and review.  

2022 Association Benchmarking Survey Report 

  • This comprehensive study defines the best practices for associations of all sizes. The results have given association staff a road map to navigate how to add effective member engagement tools into their current strategic plan. This report will be available in Summer 2022. 

These two documents can be a guide for you to implement changes and make your association the best it can be for your members and the industry you serve.  You can participate in the survey and enter to win $100 by clicking here.