Remove Association Management Remove Kentucky Remove Marketing Remove Strategy
article thumbnail

Stronger by Association: How to Create a Content Marketing Strategy

AMR Management Services

AMR MANAGEMENT SERVICES. How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. ” are two great questions to start your strategy. CONTRIBUTORS. Monday, July 25, 2011.

Content 64
article thumbnail

Implementing a Successful Cause Marketing Campaign

AMR Management Services

AMR MANAGEMENT SERVICES. Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Jill Mahoney and I were the project managers. CONTRIBUTORS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stronger by Association: Communications Audits and Digital Media.

AMR Management Services

Angie Reese-Hawkins, President and CEO of the Metropolitan YMCA of Washington and Steve Drake, President and CEO of Drake &; Company will talk about communications and marketing in a social media age during the Association of YMCA Professionals convention July 21 in Dallas. How to Create a Content Marketing Strategy.

article thumbnail

Stronger by Association: What I'm Reading.

AMR Management Services

In preparation for The Drake , Ive been reading anything I can get my hands on that deals with content marketing and management. What is Content Marketing? Weve tried to define content marketing before on this blog - such as here and here. Weve tried to define content marketing before on this blog - such as here and here.

Library 64
article thumbnail

Stronger by Association: Make 2012 "The Year of Better Content"

AMR Management Services

At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Kinda makes you wonder what associations have been doing all these years, huh? Dairy Calf and Heifer Association. by Becky Rasmussen.

Content 64
article thumbnail

Financing not Fundraising: 5 Steps to Jump Start Your Board

AMR Management Services

Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. Stronger by Association is a blog for members, volunteers and staff of nonprofit organizations. Dairy Calf and Heifer Association.

article thumbnail

Stronger by Association: What I'm Reading.

AMR Management Services

This piece from eMarketer shows some of the research about how and why marketers are using content. And dont you want your association to be a thought leader for your industry? If you want to see whats possible - heres a nice example from ASAE Associations Now - a digital publication about digital publications.

Library 64