Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195

Committee Education Software Technology 195

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

Reid All About it

FEBRUARY 9, 2018

WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. This week’s explains why AI is suddenly everywhere and how associations can use AI-powered chatbots to engage with website visitors. Tue 2/13 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC.

DC 150

DC Washington eBook Case Study 150

SBI

AUGUST 31, 2022

What We Do and Why We Do It What We Do “We manage, you thrive.” ” As an association management company (AMC), it can sometimes be a mouthful to explain what we do. Simply put, the work of SBI is actually the work of our clients, nonprofit professional,s and trade associations. Knowledgeable team.

Committee 52

Committee Washington Team Conference 52

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent. Is your association’s membership accessible to all? Presenters: Tonya Saunders, Principal, Washington Premier Group.

Video 367

Video Innovation Content Technology 367

Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. If you need to make a business case to your board about investing in new technology , like chatbots, or more likely, association management software, check out the advice from Aptify.

Chicago 153

Chicago DC Washington LMS 153

AssociationChat

JUNE 6, 2023

Weaber is the founder and Principal of the Brad Weaber Consulting Group, a firm focused on leadership motivation, virtual and live speaker coaching, professional board and panel facilitation as well as management efficiencies and event strategy review for all market segments.

Las Vegas 64

Las Vegas Metro Event Planning New York 64

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC). Using Marketing Automation to Grow Event Registration.

Raleigh 203

Raleigh Arlington Social Media DC 203

Reid All About it

JUNE 16, 2017

Your weekly list of free webinars and events for the association community… If your association plans to get a new association management system (AMS) in the next few years, or you want to learn more about AMS selection and implementation, or you just have an abnormal interest (hello!) Duration: 1 hour.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Host: CEO Update.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

MAY 10, 2019

He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Some associations are experimenting with a membership model that includes free online education. Mike Murray, Content Marketing Institute ). Jimmy Daly, Animalz ).

DC 170

DC FAQ Member Experience Project 170

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. Tue 10/13 at 2 p.m.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 7, 2019

The weekly list of free educational events and resources for the association community… When’s the last time you talked to your AMS vendor? Wes Trochlil explains why you should meet with your association management system partner at least once a year. The Road to Member Engagement Is Paved with Personalized Marketing.

Proposal 170

Proposal eBook Maine Tips 170

Delcor

MAY 16, 2023

Specifically, you may be wondering about whether you need an association management system (AMS) or an enterprise-level customer relationship management (CRM) system to serve as a critical element in your business system ecosystem. After understanding what you need, you can look at what’s available in the market.

Chicago 97

Chicago System Tips DC 97

Reid All About it

APRIL 15, 2016

Here’s the webinar line-up for the association community this week…. Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

Here’s the webinar line-up for the association community this week…. Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section.

LMS 150

LMS Recruiting Recruitment Innovation 150

SBI

FEBRUARY 3, 2021

When news hit that COVID-19 had landed in Washington State, and that high-risk people should stay home, our Executive Team sent us packing – literally, and with laptops, monitors, desk supplies, and anything else necessary to make working from home a breeze. Give us a call if you are considering working with an association management company.

Case Study 105

Case Study Team Certificate Course 105

Reid All About it

JUNE 24, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Presenters: Johanna Kasper and Eric McDonald, Engagement Managers, Aptify. Host: ASAE Greater Washington/National Capital Community. Tue 6/28 at 12 p.m.

LMS 150

LMS Washington Cost Innovation 150

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Tonya Saunders, Principal, Washington Premier Group.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Discover other apps and tools that can make travel and meeting management more manageable. Presenter: Kathy Cohen, Head of Marketing, EverThere.

North Carolina 150

North Carolina Austin Innovation Washington 150

Reid All About it

APRIL 5, 2019

The weekly list of free educational events and resources for the association community… When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. If only I had read a post like this one from the DelCor team about buying association management software.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

FEBRUARY 2, 2018

Chapter leaders are incredibly dedicated volunteers, but they’re not association management experts. They can be easily overwhelmed by your association’s expectations and the responsibilities of leadership. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC.

Chicago 93

Chicago Nashville DC eBook 93

Ungrated

AUGUST 12, 2020

Community association managers remain largely protected from the employment impacts, such as furloughs and layoffs, that have affected so many other Americans during the COVID-19 pandemic. Management companies, however, haven’t been immune from the pandemic. COVID-19 has completely changed the way we do business.

FAQ 85

FAQ Survey Revenue Association Management 85

Association Adviser

AUGUST 7, 2017

That relentless curiosity and desire to learn from other association professionals is what has driven Robinson, president of Eisenman & Associates, Inc. and executive director of the Virginia Society of Association Executives (VSAE) from a job answering phones for an association to one of the top positions for a state SAE.

Virginia 61

Virginia DC Leadership Washington 61

Off Stage

MAY 20, 2009

20, 2009 - Transparency in Association Management. One of my favorite Washington insiders, Chris Dorobek , is a blogger and commentator whom I follow regularly. When we as association leaders protect and guard information, members assume that ‘something is wrong’, that we are hiding things and keeping secrets.

Association Management 40

Association Management Washington Social Media Technology 40

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Host: Community By Association. Presenter: Shannon Emery, Higher Logic User Group (HUG) community manager at Higher Logic. Association Management Systems: A Selection Guide. More info/register.

Revenue 363

Revenue Strategy Team Content 363

GlowGlobally

NOVEMBER 24, 2008

Market & Biz Plan. Emerging Market Cities Open Their Doors to Associations. Categories: Market & Bus Planning. And for associations seeking to grow one’s certification, education, and training businesses, these results are enlightening. Study Mission to Grow Markets. Membership.

Marketing 60

Marketing United States Chicago Products 60

SCD Group

SEPTEMBER 11, 2013

Would Jeff Bezos keep your association''s CEO as he did with the executive editor of the Washington Post. How would he change your membership and marketing departments? I thought of these (and other questions) as I read comments about Jeff Bezos and his first meeting with the staff of The Washington Post.

Washington 40

Washington Committee Project Event Planning 40

Reid All About it

OCTOBER 11, 2019

Does your association have a blind spot on this one? Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Michael Brenner, Content Marketing Institute ).

DC 50

DC Washington Content Education 50

.orgCommunity

JULY 18, 2019

Garth takes issue with the “plethora of product lines” offered by most associations. Industry partnerships with vendors can bring new knowledge leadership to your association with a small set of carefully thought-through and custom-designed products to fulfil your members’ needs…” [emphasis added]. Credentialing programs.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

JANUARY 27, 2023

I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41

Spark Consulting

MAY 5, 2014

Each one—the Educational Package, the Marketing Package, and the Global Leader Package—is tailored toward different ways NICSA’s members were already commonly engaging with the association: NICSA analyzed member activity data to develop three optional membership packages that roughly matched members’ “clusters of behavior.”

Philadelphia 150

Philadelphia Discount Analysis United States 150

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Quick hits Real accountability at work requires better metrics across the organization. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

SEPTEMBER 20, 2019

While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience. Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc. Location: Washington DC. More info/register. Host: WorkCast.

DC 34

DC Washington Baltimore Certificate 34