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4 readings for association management

SCD Group

By Stan Phelps Via 9" Marketing Answer: Retention is Fast Becoming the New Acquisition/Satisfaction Drives Loyalty. Four Agri-Marketing Campaigns Any Marketer Can Learn From By Doug Austin via Marketing Profs.com When someone says the word "agriculture," what comes to mind? Innovative marketing campaigns? Take a look at these four campaigns that have something to share with any marketer—ag-focused or not.

You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina McCoy, AMPED Association Management. Do you remember how you started working in associations? This month’s Corner Office professional, Christina McCoy, CAE , landed her first association job literally hours after taking her last college exam.

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The Hourglass Blog: Real-World Innovation for Associations

The Hourglass Blog

Real-World Innovation for Associations. I accepted an invitation from a national professional society to present the information we have developed on innovation in associations at their Board retreat, and help them determine how it applied to them and what specific steps they should take.

The Hourglass Blog: What's Your Innovation Readiness? Part 1

The Hourglass Blog

Regular readers of The Hourglass Blog know that Im chairing the Innovation Task Force for the Wisconsin Society of Association Executives. So, when it comes to assessing the innovation readiness of your association, we believe there are three basic questions you need to ask yourself.

The Hourglass Blog: What's Your Innovation Readiness? Part 2

The Hourglass Blog

The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Association Management.

The Hourglass Blog: What's Your Innovation Readiness? Part 3

The Hourglass Blog

The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Association Management.

The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Part two discussed some barriers to innovation in the association world --obstacles that associations need to overcome if they are going to embrace the principles. Association Management. Leadership. Management.

The Hourglass Blog: The Role of Trust in Innovation

The Hourglass Blog

If you didnt see it, Maddie Grant asked me to do a guest post on her SocialFish blog last week, and I shamelessly used it as an opportunity to promote the innovation project Im spearheading for the Wisconsin Society of Association Executives. If youre following @hourglassblog on Twitter than you already know that I recently attended (and participated in) a session on innovation with ASAE’s Jennifer Blenkle at the Council for Manufacturing Associations Leadership Meeting.

Chose Your Dimensions of Diversity and Get Started

Eric Lanke

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. First, it's good to see Joe Gerstandt getting some love in the association community.

Class 130

Friday Buzz: Brewing Good Business, Together

Associations Now

It turns out that this community spirit is not uncommon in the booming craft beer market , where the secret to success in the industry may be to not have any secrets. What are the roadblocks facing associations looking to grow globally?

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Member Engagement Associations

The Hourglass Blog: Innovation = Creativity x Execution

The Hourglass Blog

Its also something Ive realized as part of my work with the Innovation Task Force of the Wisconsin Society of Association Executives. Association Management. Leadership. Leadership Potential of GenX. Management. Marketing.

The Hourglass Blog: The World Database of Innovation--CLOSED!

The Hourglass Blog

This is exactly the kind of resource I need to tap to help build the model of innovation for the association community Ive been discussing on this blog and leading on behalf of the Wisconsin Society of Association Executives. Association Management. Leadership.

The Hourglass Blog: Jumpstarting an Essential Conversation

The Hourglass Blog

If you dont know Jeff, he has been talking about the need for associations to embrace innovation for as long as I can remember, which means hes probably been talking about it even longer than that. Why is innovation critical to the future of associations? Association Management.

The Hourglass Blog: Generational Herd Mentalities

The Hourglass Blog

Its a good read, and it parallels the perspective of many Millennials in the job market today, wanting to succeed, but not willing to settle for second best. I went to the University of Wisconsin in the late 1980s. Association Management. Leadership. Management.

The Hourglass Blog: Who Will Change the Workplace?

The Hourglass Blog

Maybe in my little corner of Wisconsin, but certainly no farther than that. I think command and control is still alive and well, but see much more diverse organizational management in play than this statement would suggest. Association Management. Leadership. Leadership Potential of GenX. Management. Marketing. Association Subculture. Next Steps for Association Innovation. Managing by Collaboration.