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Don't Be Misled By the Concentric Circles of Diversity

Eric Lanke

A few weeks ago I mentioned that Spark Consulting was out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and that it was another thought-provoking read for association CEOs. It's free and you don't even have to register for it. Here's another one.

Wisconsin 100
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Education Is Not Enough

Eric Lanke

I just finished reading the latest white paper from Elizabeth Weaver Engel of Spark Consulting, this one written with Shelly Alcorn of Alcorn Associates Management Consulting, entitled "The Association Role in the New Education Paradigm." The white paper is a good read, with real practical advice.

Education 124
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Introducing the Association Chat Knowledge Hub

AssociationChat

Introducing the Association Chat Knowledge Hub. Explore thought leadership content and solutions from experts and vendors in the association industry. Expect a mix of technical, management and professional development topics designed to meet your needs as an Association Executive. 10 Common Myths Debunked.

eBook 52
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Chose Your Dimensions of Diversity and Get Started

Eric Lanke

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. First, it's good to see Joe Gerstandt getting some love in the association community. Diversity is contextual.

Class 100
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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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5 myths to avoid when marketing for associations

MultiBriefs

The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining.