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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. 79% of associations open with a welcome email, and 53% provide members with the opportunity to create a member profile. The solution? Year round.

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20+ Best Association Management Software Options

MemberClicks

There are many reasons you could be ready to invest in an association management software or to upgrade your current software to one that fits your need. Or maybe you’re tired of dealing with disconnected solutions that require you to juggle multiple systems, duplicate tasks and manually transfer data. . Member Data Management.

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Association Brain Food: 3.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205
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Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. Association staff retention. In a tough hiring market, you need to hold on to the talent you have. Host: Non-Dues-A-Palooza Speaker: Jessica Metzler, Senior Director of Operations for Freestone Learning Management System Thu 3/30 from 7 a.m.

Revenue 227
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What to Do If Your Association’s Online Course Failed

WBT Systems

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course 175
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How to Ensure Your AMS Reports Include The Right Data

Membersuite

Every association management software (AMS) company loves to demonstrate how their AMS meets an association’s requirements. The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Siloed data is of no use.

Report 175