Association Adviser

OCTOBER 30, 2018

The print magazine was the second most highly valued communication channel this year. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

Communications 189

Communications Social Media Newsletter Content 189

Association Adviser

OCTOBER 23, 2018

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. Winning an association award for your association’s communications brings not only the attention and respect of other associations; it is another way of providing value to your members.

Newsletter 64

Newsletter Communications Press Release Social Media 64

Vanguard Tech

APRIL 10, 2013

Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic. SEO agencies change overnight into “Content Marketing Agencies.” How did your “fashion forward” marketing become a “fashion faux pas?”.

Content 70

Content Marketing Newsletter System 70

Association Adviser

MARCH 27, 2018

Third-party partnerships are an especially valuable tool in the multifaceted world of association management. Such arrangements enable associations to focus their attention and efforts on doing what they do best: serving their members and advocating for their industries.

Tools 62

Tools Revenue America Communications 62

Association Adviser

APRIL 27, 2018

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. This ties into our marketing and communications.

Houston 84

Houston Florida Nashville Library 84

Ungrated

MAY 18, 2020

Community association managers perform essential services for their clients, guiding communities with operational support and advice that affects the health, safety, and welfare of homeowners and residences. job market and labor force. job market and labor force. million workers lost their jobs, according to the U.S.

Survey 72

Survey Association Management Report Tools 72

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Presenters: Michelle Mason, President and CEO, Association Forum.

St. Louis 341

St. Louis Technology Strategy Conference 341

Nimble AMS

SEPTEMBER 15, 2020

The Salesforce platform is widely regarded as the leading customer relationship management (CRM) platform. Year after year, Salesforce is honored as the best CRM system by organizations including CRM Magazine, Destination CRM, Software Advice, and ZDNet. That might seem like a dirty word in the association world.

Class 78

Class Tools Software Technology 78

AMR Management Services

JULY 25, 2011

AMR MANAGEMENT SERVICES. How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. CONTRIBUTORS. Monday, July 25, 2011.

Content 64

Content Marketing Strategy How To 64

Associations Now

MAY 23, 2019

This has big implications for hiring managers of all stripes, Inc. magazine notes. Associations look to move away from capitals to second tier destinations [link] #eventprofs #marketing pic.twitter.com/JXiwTW1MBA. Smaller markets are also seen as less corrupt and more ethical, some delegates said. “[W]e

Tips 75

Tips Review Marketing Resources 75

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. Tue 10/13 at 2 p.m.

Utah 370

Utah LMS Conference Technology 370

Association Adviser

MARCH 22, 2019

Open positions may take longer to fill in a tight job market. Whatever the reason for feeling understaffed, there are steps you can take to address the gap and keep your association on the right track. Magazines 16%. Tight labor market. One way to fill that gap is by working with an association management company.

Team 91

Team How To Survey Review 91

Reid All About it

OCTOBER 16, 2020

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. Host: Marketing General Inc.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

MARCH 15, 2016

This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. But how do you find time to manage it? My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals.

Social Media 150

Social Media How To North Carolina Directory 150

AMR Management Services

OCTOBER 2, 2012

Army Impact Associations (Part 2 of 2). Coming from the media world I often see parallels between magazines and associations. HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. However, it wasn’t a blind leap.

Case Study 64

Case Study Library Content Kentucky 64

SCD Group

JULY 16, 2013

If your association conducts industry-wide research and/or marketing, everyone in the industry benefits not just those who are paying dues. When I was at a major national association, we converted our monthly magazine from a members-only publication to a free, controlled-circulation magazine. Coincidence?

Michigan 40

Michigan Committee Industry Revenue 40

Ungrated

JANUARY 26, 2022

The condominium complex has maintained its viability amidst a changing housing market by keeping one step ahead with maintenance and upkeep. Attendees will experience community tours, innovative education sessions specific to high-rise management, and opportunities to network with colleagues from around the country. >>Read

Philadelphia 66

Philadelphia Delaware Review Project 66

Ungrated

SEPTEMBER 20, 2023

RISING INSURANCE COSTS Many of the nation’s community association insurance markets have been hammered by rising claims —whether because of hurricanes in the East, severe weather in the Midwest, or disastrous wildfires in the West. What challenges and opportunities await CAI over the next few years?

Dallas 70

Dallas United States Washington Social Media 70

Smooth The Path

NOVEMBER 11, 2016

I read about marketing. All this reading, whether via audiobook, online, magazine, Kindle, actual paper book and podcast (do podcasts count?), Related posts: Are association professionals born with it? The illusion of the right answer in association management. I read about building businesses. I read biographies.

Technology 68

Technology Association Management Marketing Process 68

Reid All About it

FEBRUARY 2, 2018

This report explains why every association should have a new member onboarding or orientation program, what you should expect from your program, how to launch the best program, and how to improve your existing program. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology.

Chicago 93

Chicago Nashville DC eBook 93

Aaron Wolowiec

OCTOBER 15, 2013

Associations aren’t usually top of mind for students looking for internships, said Todd Von Deak , president and founder of Philadelphia-based TVD Associates, but they should be. Interns often think associations are run solely by volunteers and are therefore broke. We as an industry have to be doing more of that.”.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Association Adviser

MAY 18, 2018

Other outsourced communication functions include magazines, directories and social media. How can associations communicate more effectively with the resources they already have and expect to have for the near future? We host several events throughout the year that our real estate members attend and our vendor members sponsor.

Communications 61

Communications Dallas Directory Social Media 61

SCD Group

JUNE 22, 2015

During his first 12 months, the new CEO hired an executive management team with diverse experience in all phases of association management. I was lucky enough to be hired as the public relations director responsible for communications PR and the association magazine. Who at your association “manages” its brand?

St. Louis 40

St. Louis Houston Washington Case Study 40

Reid All About it

APRIL 23, 2021

A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Host: Fridays@4. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

Associations Now

MARCH 6, 2017

Meanwhile, Ashley Uhl, a senior association manager at Meeting Expectations, pointed out that you can minimize competition if you turn it into a partnership—say, by bringing an influential blogger onto your payroll. “It gives us a competitive advantage; it gives us a huge advantage.”.

Communications 69

Communications Conference Member Experience Tips 69

MemberClicks

FEBRUARY 2, 2023

This can be something like a magazine subscription, access to a music service like Spotify or monthly access to a piece of software. Features Membership database Renewal automation Financial processing Financial reporting Content and website management Email marketing Event registration Analytics Custom reports Learn more about MemberClicks.

Software 52

Software Course Content Tools 52

AMR Management Services

FEBRUARY 7, 2012

At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Kinda makes you wonder what associations have been doing all these years, huh? Tags: AMC Institute , content management.

Content 64

Content Library Kentucky Social Media 64

SCD Group

AUGUST 22, 2013

The topic was cause marketing. I wondered how many associations use podcasting as part of their content delivery tools. Provide excerpts in your newsletters or magazines. association membership SCD Group association management associations USA Today ProfitsPlus Podcasts association executives association marketers ASAE'

Tools 40

Tools Communications Newsletter Content 40

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 68

Technology Revenue Content Social Media 68

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Simply put - because its what associations do. And if your association does something day-in and day-out, dont you want to make sure youre doing a darn good job at it?

Library 64

Library Newsletter Kentucky Content 64

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. COVID-19 restrictions on in-person events are forcing associations to quickly move education online so their members can maintain certifications and professional credentials. Implicit bias.

Montana 370

Montana Conference Content Education 370

Protech

OCTOBER 5, 2020

With Protech AMS, AANAC was able to integrate numerous third-party applications, including a learning management system (LMS), website content management system (CMS), email marketing software and a social CRM platform. . Thad Lurie , Director of Technology , AHLA . Read AHLA’s Full Story (PDF) .

Learning Management System 59

Learning Management System Software System Member Experience 59

Associations Now

MAY 24, 2016

While the strategy has value in some contexts, one association argues that the marketing approach has a lot of inherent problems that are important to understand before you pull the trigger. What do these links at The Atlantic , TechCrunch , New York Magazine , The Daily Beast , and The Washington Post have in common?

New York 63

New York Guidelines Content Report 63

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. million users, was “really just a magazine subscription” Oria said, and the company wasn’t collecting data about its customers.

San Francisco 40

San Francisco Discount Video System 40

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap? There’s just so much potential for associations, because at associations we’re so good at creating relevant content and have been for years and years.

Case Study 40

Case Study eBook Content Social Media 40

Associations Now

MAY 16, 2014

Also: An association management pro looks to his hometown sports teams for inspiration. No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. That inventiveness extends to its event planning. “It

Boston 40

Boston California Certificate Team 40