Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. In-person engagement ideas.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. Whether the association is made up of people in the same professional field or just those with common interests, members appreciate an association that offers a variety of events and learning opportunities. Therefore, it makes sense to meet your members where they already are.

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Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Already use an AMS for your association? Facilitate event registration and management.

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Why do members join associations? As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. Online member profiles.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

In today’s world, associations are growing and evolving at a rapid pace. With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. While this is true, sometimes associations don’t take full advantage of the digital resources available to them and their membership rates suffer as a result. Event Management. Member portals/directories. Event Management.

5 questions to better market your career center.

YourMembership Blog

When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start. That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals.

3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention. To successfully attract and keep members, you […]. Within your offices and before your boards, you search endlessly for one idea to reverse your membership fortune. Unfortunately, there’s no silver bullet.

Top 5 Association Management Takeaways from Xperience2014

YourMembership Blog

Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. We’ve put together a summary of the most notable association management ideas and recommendations that each speaker addressed during their presentations.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Email marketing.

4 steps to develop association member personas.

YourMembership Blog

Let’s get personal with 1:1 association marketing. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By understanding your members’ roles and responsibilities, motivations and […]. The term “persona” may sound like highfalutin jargon.

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. We structured the session around three stories, each connecting to a critical concept we wanted to convey and discuss regarding member engagement. Because I’ve been one of these members.

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? Industry News + Trends Member Engagement + Retention Membership Management Thought Leaders association management software association members association membership growth member engagement member recruitment membership growth membership marketing OSCPA The Ohio Society of CPAs young professionals

Ohio 200

What 3 things will your association do well this year?

YourMembership Blog

As association executives, we all know we must evolve our business models to remain relevant. Member Engagement + Retention Membership Management Thought Leaders association goals association leaders association management association members association membership growth member engagement member experience member re-engagement membership growth membership management membership marketing strategic planning

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Membership meets engagement in today’s modern world.

YourMembership Blog

Staying competitive and relevant in today’s digital world requires innovative ways to engage your members. Staying competitive and relevant in today’s digital world requires innovative ways to engage your members. And, to operate efficiently, you need to implement an easy-to-use, safe and secure technology through a connected platform. By doing so, it saves you and […].

6 basics of member re-engagement: Part 2.

YourMembership Blog

This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. In March, we shared the first three basic best practices for re-engaging your association members. Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. Now, here’s the other three.

Adopting education strategy to jump-start member engagement

Aaron Wolowiec

ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. . In a nutshell, the interactive webinars help association professionals think differently to drive member engagement.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! That way you’ll get a clearer sense of the particular balance of specificity, utility, and ease-of-use that will best suit your association’s needs. Overview of this Association Management Software.

The Small-Staff Guide to Association Marketing

MembersClicks

As as association professional, you understand the importance of marketing. If marketing isn’t necessarily your forte, allow us to help. Here are a few tips for marketing your association through your organization’s website, email, social media sites, and word-of-mouth marketing: association management member engagement membership management Association Views

Don?t let legacy association management software be your legacy

Nimble AMS

How will the technology decisions you make today affect your association’s future? Make sure your association doesn’t pay the price for outdated software. When you think about the software that helps you manage your association, it can be tempting to keep using the same old legacy association management software (AMS) you’ve been using and continue inefficient processes you’ve been practicing for years and years.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community? Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

[Guest Post] You Might Need an Association Management Company If…

SBI

Perhaps you’ve heard the term “AMC” before, short for association management company. Well, according to the AMC Institute , an AMC is “a for-profit business that manages associations to help them grow and prosper.”. Digital marketing, for example.

3 Types of Association Members and How to Engage Them

Socious

Novelists, marketers, and psychologists like to lump people into groups. Association Management Member Engagement Member Benefits Membership MarketingIt’s not because they like to stereotype, or don’t recognize that every individual is unique, it’s because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.

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The Return of Print Marketing (And Why It Matters for Your Association)

MembersClicks

Exciting news, association pros! Print marketing ISN’T dead! I was tuned into Kiki L'Italien’s Association Chat the other day with special guest Tom Morrison , and Tom made a comment that REALLY made my ears perk up: Print marketing is making a comeback! association management member engagement membership management Small Staff Chatter

The Problems with Association Email Marketing (And How to Overcome Them)

MembersClicks

Email marketing. You’re trying to communicate with your members and key constituents, and you assume they want to hear from you (because they got involved in your organization in the first place), but…. Where ARE your members? Why aren’t they responding to/engaging with your emails? Such a tricky business.

Beware of Dogfooding in Association Management

Association Subculture

One of the things we struggle with in associations is the development of new programs and services. I can''t tell you how many times I have seen programs developed in committees, with painstaking attention to detail and marketing, vigorous debates around pricing, long contracts drawn up establishing royalty relationships and then well timed wide launches at conferences or events with a full court communications press annnnnnnnnnd.crickets. members) want.

4 Email Marketing Tips Every Association Professional Should Know

MembersClicks

Email marketing is a tricky business. But do it wrong and you could push away even your most loyal members. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. association management member engagement membership management Small Staff ChatterDo it right and you could have friends for life.

An AMS search: 4 questions to ask your potential provider.

YourMembership Blog

Whether you’re investing in an association management software (AMS) system for the first time or replacing your existing AMS, it’s one of the largest purchases your association ever makes. Membership & Marketing Member Engagement Member Renewal Industry Trends

4 Tips to Increase Member Retention at Your Association

Socious

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations. As an industry, those are decent numbers, but how does your association compare? Association Management Member Engagement Online Community Member Retention

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4 Elements of a High-Engagement Association Website

Socious

Today, your website is your number one marketing asset. Association Management Member Engagement Online CommunityIn the grand scheme of the digital age, thank goodness the 90’s and early 2000’s are behind us. Don’t get me wrong, we wouldn’t be where we are today without GeoCities, America Online, and MySpace. However, I’m very glad that we have moved away from the notion that every organization needs a website, just to have a website.

How your association can work smarter in 2019 

YourMembership Blog

But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet. The post How your association can work smarter in 2019 appeared first on YourMembership. Membership & Marketing Member Engagement Tech Trends Industry TrendsMake 2019 your most efficient and effective year yet with these tips.

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Socious

Conversations around technology in the world of associations and nonprofits are constantly evolving. We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets. Association Management Member Engagement Association Trends

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7 Attractive Member Benefits for Virtual Members of Your Association

Socious

Have you ever noticed the large number of corporate brands that market on some variation of having it your way ? While Burger King started marketing that way 40 years ago, with the advent of social media and online retailers, personalized shopping experiences like you find with Amazon—offering people what they want on their terms—are becoming more of an expectation than a luxury. Association Management Member Engagement Association Trends

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

The Hardest Task You Have as an Association

YourMembership Blog

The hardest part of growing your association membership is getting people to remember you’re there. The post The Hardest Task You Have as an Association appeared first on YourMembership.com. Association Management Marketing Member Engagement + Retention associations member community member organizations member retention online community online member communities online member community private online community yourmembership.com

From MMCC 2016: 5 Steps to Creating an Inbound Marketing Strategy

MembersClicks

at ASAE’s Membership, Marketing & Communications Conference in Washington D.C. Our session was titled “5 Steps to Creating an Inbound Marketing Strategy,” and we chose that topic because we believe that association professionals are SO equipped to practice the inbound marketing methodology. association management association leadership member engagement member retention Small Staff Chatter

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Your Email Marketing Checklist: What to Review Before You Hit Send

MembersClicks

We know that heart-drop-to-the-bottom-of-your-stomach feeling, so to help minimize those blunders, we’ve put together an email marketing checklist with everything you need to review before hitting send. Take a look: association management member engagement membership management Small Staff ChatterEmail blunders happen to everyone. And when they do, well, they’re certainly not fun. Maybe your personalization was wrong.

Can associations bridge the skills-gap for their members?

YourMembership Blog

Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others. Jack has won national awards for educational learning programs and technology that better engages the ‘game-based’ generation.