Learn the difference between Association Management and Membership Management Software


Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments.

Compare Association Membership Management Software Platforms


Leveraging a robust AMS system enables membership professionals to engage members and develop their association instead of focusing on mundane, repetitive tasks. This article will help you compare and evaluate different association management software options to help you do just that.


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Membership Management Software + Social Networking

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Membership Management Software + Social Networking. In this social membership podcast David Sieg, vice president of strategic marketing for YourMembership.com, explains why having an integrated solution is essential to the success of your member organization and what role public online communities like Facebook play in your marketing strategy.

Choosing the Best Association Management Software


Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. Whether your membership organization is an association or chamber of commerce, feature-rich Association Management Software (AMS) is a must.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. They’re not shy about telling their friends and coworkers that they’re a member of your association. They share news about your association online and wear your branded merchandise with pride! Engaged members become your association’s best ambassadors. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts.

4 Steps to Assessing Your Membership Management Software Needs


In a less dramatic sense, if you’ve worked for an association or membership organization, selecting membership management software can feel the same way. The first step in finding membership management software that fits your organization is understanding what you need from current and future perspectives. What are your requirements right at this moment and what do you see your association needing in the short and the long terms?

Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That financial pledge is far from a binding agreement, and their continued membership is contingent on your upkeep of further incentives to stick with the program. Fail to provide these engaging opportunities, and your membership rate is sure to drop.

3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention. Within your offices and before your boards, you search endlessly for one idea to reverse your membership fortune. Unfortunately, there’s no silver bullet. To successfully attract and keep members, you […].

How to choose your next association management software


There are dozens of association management software (AMS) systems on the market today. These solutions typically have the baseline functionality that most associations need and also sometimes allow for basic configuration.

5 questions to better market your career center.

YourMembership Blog

When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start. That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals.

Top 5 Association Management Takeaways from Xperience2014

YourMembership Blog

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. We’ve put together a summary of the most notable association management ideas and recommendations that each speaker addressed during their presentations. Understanding, adapting, and knowing when to let go, in today’s increasingly competitive environment, are the keys to your associations’ success.

Changes in Membership Management Software that Could Impact How You Run Your Association


That technology has been evolving rapidly and continues to do so to this day, influencing our daily lives and the associations we’re running. Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. What was once a phone call is now an email sent through your association management software. Yesterday’s paper check is now a simple electronic submission in your membership database.

6 basics of member re-engagement: Part 2.

YourMembership Blog

This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. In March, we shared the first three basic best practices for re-engaging your association members. Remember, as an email marketer, your list of […]. For a refresher, read part 1 here. Now, here’s the other three.

Finding the ideal association management software for your large organization


Many large associations have a big IT team. In turn, their IT departments need more control over the functionality in their association management software (AMS) so they can configure it to support those processes. Customer relationship management (CRM) capabilities.

Compare Association Management Software Platforms


Could an Association Management Software (AMS) solution be the answer to the inefficiencies that plague your association? This article will help you evaluate ten association software options. What is Association Management Software (AMS)? In a nutshell, an AMS provides membership-based organizations an all-in-one member management system. Association Software 10 1. Popular Association Software Platforms.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

What 3 things will your association do well this year?

YourMembership Blog

As association executives, we all know we must evolve our business models to remain relevant. Member Engagement + Retention Membership Management Thought Leaders association goals association leaders association management association members association membership growth member engagement member experience member re-engagement membership growth membership management membership marketing strategic planning

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What Will Association Management Software Look Like in 5 Years?


Download Your Free Report of 9 Consumer Trends That Affect Associations. But what does that mean for association management software? Association professionals and consultants spend a lot of time trying to predict the “association of the future” and what it takes to meet our members’ needs, but what can we expect from the technology? Download Your Free Report of 9 Consumer Trends That Affect Associations. Flying cars.

4 steps to develop association member personas.

YourMembership Blog

Let’s get personal with 1:1 association marketing. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. The term “persona” may sound like highfalutin jargon. By understanding your members’ roles and responsibilities, motivations and […].

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)


Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareTry to count how many websites you visited yesterday. Or even today – just this morning. Do you know? Or have you already lost count?

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The Small-Staff Guide to Association Marketing


As as association professional, you understand the importance of marketing. If marketing isn’t necessarily your forte, allow us to help. Here are a few tips for marketing your association through your organization’s website, email, social media sites, and word-of-mouth marketing: association management member engagement membership management Association Views

Best Association Management Software | Our Top Picks


The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! That way you’ll get a clearer sense of the particular balance of specificity, utility, and ease-of-use that will best suit your association’s needs. Fonteva Membership – Best for Salesforce Users.

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio. It’s translated to an astounding 70% increase in […].

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Is a Virtual Membership Option Right for Your Association?


Association Management Membership Management Membership Marketing Association TrendsRecently we passed the milestone of Back to the Future Day. October 21 st , 2015 was the future day that Doc sent Marty McFly to in one stylish ride. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.

Membership meets engagement in today’s modern world.

YourMembership Blog

Industry News + Trends Member Engagement + Retention Membership Management Social Media and Business Trends Thought Leaders association management software association membership growth member engagement membership growth membership marketing mobile responsive modern website design social communityStaying competitive and relevant in today’s digital world requires innovative ways to engage your members.

From FSAE’s Education Expo: Inbound Marketing for Associations


Yesterday, I had the opportunity to attend the Florida Society of Association Executives’ ( FSAE ) 2016 Education Expo, and even more exciting - speak! I spoke about inbound marketing for associations - what it is and how to get started. I love this topic because I believe associations are SO equipped (perhaps more so than other companies) to practice the inbound marketing methodology. association management membership management Small Staff Chatter

Membership Marketing: How Does Your Association Stack Up?


Marketing General Incorporated (MGI) just released what we believe to be one of the most valuable studies in the association space - their 2017 Membership Marketing Benchmarking Report. This is the 9th year MGI has conducted this benchmarking survey, and it gives great insights into how associations (in the U.S. This year, MGI surveyed 1,005 unique associations, and the results are fascinating. It’s that time of the year again!

From #OSAE17: 3 Marketing Trends for Association Professionals to Watch


Last week, I had the opportunity to attend the Ohio Society of Association Executives ’ Annual Conference in Cincinnati. The sessions were great, but one in particular stood out: Dan Farkas ’ Marketing on a Budget: Three Developing Trends for 2017 and Beyond. The marketing landscape is constantly changing and it can be hard enough for full-time marketers to keep up, much less busy association professionals trying to balance a million tasks.

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The Return of Print Marketing (And Why It Matters for Your Association)


Exciting news, association pros! Print marketing ISN’T dead! I was tuned into Kiki L'Italien’s Association Chat the other day with special guest Tom Morrison , and Tom made a comment that REALLY made my ears perk up: Print marketing is making a comeback! association management member engagement membership management Small Staff Chatter

4 tips to streamline your small association in 2020 ?

YourMembership Blog

Make 2020 the year you take your membership management to the next level. Your association may be small. But as it grows, it’s important to find the right association management system (AMS). Having a solid system in place to manage your. The post 4 tips to streamline your small association in 2020 ? Membership & Marketing AMS Membership Management

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3 Marketing Trends to Keep a Close Eye on in 2018


If there’s one constant in the marketing world, it’s change. So to help you out, here are three major marketing trends we expect to see more of in 2018: association management membership management Small Staff ChatterTactics, trends, and best practices are ALWAYS evolving, and we’ll be the first to admit, it can be hard to keep up!

The Problems with Association Email Marketing (And How to Overcome Them)


Email marketing. Well, it could be due to a number of things, but here are two of the biggest problems association professionals run into when it comes to email marketing, and more importantly, solutions for each: association management member engagement membership management Association ViewsSuch a tricky business.

10 Overlooked Tactics for Growing Association Membership


Membership recruitment is a never-ending project. How to create a membership recruitment strategy. An easy approach is to recycle membership recruitment tactics of the past. Creating a fresh membership acquisition strategy gives you a way to move forward with intentionality.

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4 Email Marketing Tips Every Association Professional Should Know


Email marketing is a tricky business. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. association management member engagement membership management Small Staff ChatterDo it right and you could have friends for life. But do it wrong and you could push away even your most loyal members. Yikes.

4 Easy Ways to Take Your Marketing Up a Notch


Marketing your association can seem like a huge undertaking. You already have SO much on your plate: engaging your existing members, raising non-dues revenue, going back and forth between your board - marketing is just one more thing to add to the list. But marketing doesn’t have to be a huge task. In fact, there are several little things you can do that will still have an impact on your association’s marketing.

Your Email Marketing Checklist: What to Review Before You Hit Send


We know that heart-drop-to-the-bottom-of-your-stomach feeling, so to help minimize those blunders, we’ve put together an email marketing checklist with everything you need to review before hitting send. Take a look: association management member engagement membership management Small Staff ChatterEmail blunders happen to everyone. And when they do, well, they’re certainly not fun. Maybe your personalization was wrong.

Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Your association should be thinking in terms of Return on Engagement when it comes to social media and online communities.

What to Do When Your Members Hate Technology


You just discovered amazing new association management software that will give your association’s staff hours back in their day. Association Executives Member Engagement Membership Marketing Membership Management SoftwareIt has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You love it. Your board loves it.

Revamping Your Volunteer Program: 4 Questions to Ask Yourself


Associations are always in the market for volunteers. If your volunteer program needs a little love (and really, just more bodies ), take a step back and ask yourself these four questions: association management membership management Association Views volunteer managementBut as you probably know all too well, volunteers can be difficult to come by.

How to Create a Member Referral Program


You probably do some email marketing, event marketing (to attract potential prospects), and perhaps even some inbound marketing. But are you tapping into your strongest marketing tool - your members? Word-of-mouth marketing continues to be the strongest marketing tactic there is. If you don’t already have one in place, here’s an easy way to get one started: association management membership management Association Views