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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272
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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Association deathwatch. Content marketing. Bring all your personalization questions.

Revenue 256
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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369
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Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Presenters: Michelle Mason, President and CEO, Association Forum.

St. Louis 341
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6 Articles for Associations and Millennials

SCD Group

The case for taking millennials seriously By Selena Simmons-Duffin via Minnesota NPR Millennials have already shaped your life. There’s a lack of confidence in their cooking skills utilizing beef,” Russell Woodward, the council’s senior marketing manager, told the Texas Tribune. We invented it. It''s connected.

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Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

But what followed was an “unusual night,” in the words of Minnesota Star Tribune music critic Jon Bream. As Business Insider advertising editor Lara O’Reilly reports , Google has mandated that marketers buy YouTube ads through its own channels or via the video-sharing site itself, as opposed to using third-party groups.

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Part 3 of Life after MLS: Technology Strategic Plans : Off Stage

Off Stage

” Too often AEs hustle about, putting out fires and managing day-to-day crises, and our own association operations are neglected. Imagine the serenity of life without an MLS—and then envision what you as association manager need to do to develop and strengthen the organizational technology infrastructure.