Naming Your Association’s Newsletter: 4 Questions to Ask Yourself


When it comes to newsletters, sometimes the name is just as important as the content inside. Now we’ll be the first to admit, naming can be tricky, so to help you out, here are four questions to ask yourself when embarking on the newsletter naming journey: association management membership management Small Staff Chatter marketingYou want it to be fun, catchy, memorable - something your members will want to open and read through.

Best Association Management Software | Our Top Picks


The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! That way you’ll get a clearer sense of the particular balance of specificity, utility, and ease-of-use that will best suit your association’s needs. Overview of this Association Management Software.

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Association Subculture: Lessons for Association Management from.

Association Subculture

Lessons for Association Management from South Park Creators. What could we do with this pattern if we put it into our association culture? What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? What they describe is certainly what I associate with The Book of Mormon. It is such a simple but powerful device for building intention into what your association does. association. (25).

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. ” The Nonprofit Marketing Guide has conducted a survey of more than 1,200 organizations for its 2015 Nonprofit Communications Trends Report, and though all of the results aren’t in, a couple of early findings will interest those responsible for email and print newsletters. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog.

Association Management - Simplicity + Volume Might Do the Trick

Association Subculture

Association Management - Simplicity + Volume Might Do the Trick. What if your association stopped creating so many services? What if, when someone asked what your association did, you could answer in less than ten minutes? Notice I didnt say "cram every link you can think of in your e-newsletter." What could your association do if you could simplify what you do while simultaneously amplifying your volume? Very simple association business model.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

I’m always amazed how many professional associations do great things and then forget to tell anyone about it. Good news is inspiring, and your audiences—stakeholders, association members, future members—will want to share in the moment. So if your association announcement is really worth sharing, be sure to tell your members more than once. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment.

Reaching Out To Global Markets Through Meetings & Events.


global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. As the economies in America and Western Europe start to mature and reach their zenith, markets in Asia seem to be bursting with life.

Is Your Association Providing a Quality Digital Experience?


Rob ’s in-depth session offered suggestions on how association management software (AMS) and content management system (CMS) integrations can improve your nonprofit’s online engagem e nt and brand awareness. . The digital customer experience is a c ombination of all your association’s digital interactions. Loop 1 – Buy (Market and Sell) . The post Is Your Association Providing a Quality Digital Experience?

Transparency in Association Management : Off Stage

Off Stage

20, 2009 - Transparency in Association Management. and the accompanying issues are affecting government policy and workings, and – by extension – what lessons we, as association managers, can learn from what’s happening in Washington. ” In associations, it’s becoming clear that our members want information—in fact, they expect it. But in brief it means that as an association executive you must embrace the following: 1.

Economic Downturn: How to Prepare Yourself and Your Members


A marketing newsletter I subscribe to recently asked, “ Is your brand prepared for a recession? ” And it did get me thinking, in particular, about associations and chambers and your members. And THAT got me far down the line of expenses to cut are association memberships? and went on to explain why organizations ought to be thinking about how economic downturn could affect all sides of their business.

Survey: 9 of 10 Association Professionals Say They Aren’t Using Artificial Intelligence


By Evan Hendershot – Digital Marketing Specialist . Are you using artificial intelligence at your association?” . Thanks to many successful AI integration projects from association technology vendors over the years, it’s quite possible that your organization is using artificial intelligence without even knowing. . For associations and nonprofits, the value will focus most on decision-making. . How Associations Can Use Artificial Intelligence .

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips


An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. With that in mind, Dawn urged associations to think beyond job boards. . Managers? . By Brian Smith, Communications Specialist .

CMI's Association Management Blog: Get It in Writing

Observations on Association Management

Memorialize the agreement in a newsletter/message to the board/staff memo/etc. and ask parties to the agreement to proof it before pubication : Here is an article for the newsletter/board update/etc.; XYZ Association Treasurer Joe Jones has instructed staff to sell all remaining shares of Microsoft owned by XYZ Association. The reason for the sale is to generate funds to purchase a new state-of-the-art membership management system for the Association.".

Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap? There’s just so much potential for associations, because we’re so good at creating relevant content and have been for years and years. There’s just so much potential for associations, because at associations we’re so good at creating relevant content and have been for years and years.

How to Create Sponsorship Value for Your Association’s Virtual Event


By Liz Palm, Marketing Director . Trade and professional associations rely on their annual meetings and conference s as a primary source of non-dues revenue. But , during the COVID – 19 pandemic , organizations were forced to changed how they host and manage these events. .

A Guide to the Association Market in China ?


global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. The Association World in China » Sep. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. What does it take to build membership and raise an association’s visibility in China?

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Trade Association CEO Support. The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Role of Association CEO. Whether your association budget is large with many staff or your budget is small with few or no full-time staff, the responsibilities of the CEO are common and many. Newsletter Distribution. Event Management. (1).

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Trade Association CEO Support. The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Role of Association CEO. Whether your association budget is large with many staff or your budget is small with few or no full-time staff, the responsibilities of the CEO are common and many. The Newsletter. Newsletters are for news.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice? Your association maintains profiles of your members.

Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”. Marketing Culture at Market Connections. Hinge Marketing. What are your favorite marketing resources?

CMI's Association Management Blog: Imminent Danger

Observations on Association Management

The Blockbuster experience, regardless of ultimate outcome, is a less for associations: listen to your constituents and know their preferences. If your members want hard copy newsletters, give them hard copy. Challenge Management, Inc. Return to Challenge Management Website. About Challenge Management. Challenge Management, Inc. Challenge Management, Inc. CMI) is an association management company headquartered in Dallas, Texas.

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

What can association professionals do to make the most of the resources they have without leading to staff burnout? Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Open positions may take longer to fill in a tight job market. Whatever the reason for feeling understaffed, there are steps you can take to address the gap and keep your association on the right track. Tight labor market.

Team 93

How Your Association Marketing Plan Benefits from an AMS Upgrade


One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. This silent supporter is your association management system (AMS), the hub of your association’s data. Does it support your association marketing plan in a 21st century way?

Managing the Communications Plan for Your Association’s Virtual Event


By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. This blog post is the first in a series that will discuss the various aspects of successfully managing a virtual event. .

Associations Note: Being 1st to Market Still Relevant

SCD Group

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. The authors say their findings may have practical applications in a variety of settings including in consumer marketing. Think Twice About Being First to Market. 2/10 Why wait for an Association''s Monthly Newsletter ?

The Most Popular Community Management Articles from the Last 12 Months


But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. These articles will give you a head start on 2017, covering topics from member engagement to business management. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics. Article #2) 3 Types of Association Members and How to Engage Them. Top 3 Association Management Articles.

8 things your association’s online career center should do


Provide member value and job opportunities to your association’s members. One of the top benefits an association provides for its members is job opportunities. In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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What is an AMS System? Your Association Questions, Answered


Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Going through the daily motions of administrative duties and repetitive tasks can take up unnecessary time for your association’s team. Though you probably know a bit about association management software systems, it’s always helpful to recap the basics so you move forward with a solid foundation.

Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Association member engagement strategies.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Joining the top 10 were the print newsletter and print conference guide. Podcasts, which are a great way to share content and tell your association’s story in a way that members can easily digest anywhere, at any time – grew by 27 percent.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

How Birthday Cake and Reserved Parking Spots Can Increase Productivity

Association Adviser

Knowing your employees on an individual basis is the only way to know how to manage and recognize their accomplishments effectively. Whether it is a new employee’s first time achieving a certain sales goal, a veteran marketer recording the highest attendee registration at a trade show, or a manager’s successful direction of an important project, letting employees know that their hard work is appreciated will encourage them to continue to achieve. Tara Ericson, Naylor.

SCD Group: 10 Reasons Why Content Marketing Benefits.

SCD Group

AMR Management Services. Stronger by Association. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. Experiencing the Content Marketing World Conference for the second year reinforced my belief that associations need to reinvent themselves -- and market themselves -- as content-rich organizations. Association Executives in Sprint Toward New Thinki.

Words Matter for Association Executives: 3 Tips to Make an Impact

SCD Group

Your words matter to your association and its success. You spend hours drafting, editing, rewriting, proofing and publishing them to communicate key association messages. So, spend the extra time to ensure they are not hidden when published in a newsletter, on a website or in a PowerPoint presentation. Pamela Wilson SCD Group Contrast rebellion association management association executives association communications association leadership association marketing

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year. It’s essential that your association has a fresh start to stay on track with and eventually achieve your New Year’s resolutions. Embrace association management software.

CMI's Association Management Blog: Connections

Observations on Association Management

She has been active with one of our client associations and was president of that association a few years back. In addition to her service as president of that association, she was the driving force for forming another organization, an organization dedicated to fostering mentoring among women to help members find their strengths and empowering them to use those strengths. Ive been in association management for long enough to know thats what its all about.

The Humble E-Mail: An Appreciation

Guilt by Association

Marketers coveted its unprecedented direct access to individual consumers. I ponder the e-mail this week because our organization just installed and launched a new e-mail marketing and newsletter platform, integrated with our association management system. Our new project has also been a fascinating exercise in cultivating a new culture in our association. Tagged: e-mail marketing, e-mail newsletters. e-mail marketing e-mail newsletters

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Quit Comparing: Creating Content that Works for Your Association

AMR Management Services

Content Marketing for Nonprofits & Associations by Becky Rasmussen. "So, This was the question raised as we neared the close of a 3-hour session on content marketing for associations. As an association professional, she understood the importance of content marketing - she wouldn't have been there if she didn't. Producing content is not a new concept for most associations. Imagine for a second that you're a leader of a trade association.

Are podcasts returning as an association communications tool?

SCD Group

The topic was cause marketing. I wondered how many associations use podcasting as part of their content delivery tools. Have you thought about how your association might employ podcasts as part of your overall content (knowledge) strategy? Interview your board chair or president on key issues facing the industry or professional and what your association is doing about them. Provide excerpts in your newsletters or magazines.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

Based in Columbia, Maryland, Protech Associates, Inc. provides cloud-based association management software powered by Microsoft Dynamics CRM. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Our account managers would have weekly or monthly calls with the customer project lead, but otherwise, the only real touchpoint was a support ticket. About Protech Associates, Inc.