SCD Group

JULY 11, 2012

AMR Management Services. Stronger by Association. 4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects.

Content 40

Content Marketing Columbus Ohio 40

Reid All About it

AUGUST 27, 2021

80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place?

Tampa 200

Tampa Revenue Education Content 200

SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? I’m also a strong proponent that associations need to determine distribution platforms based on their target audience(s). homes last year, according to the Direct Marketing Association, and 89.6 million More than 12.5 at 4:53 PM.

Marketing 40

Marketing Columbus Ohio Tips 40

SCD Group

DECEMBER 10, 2014

Disproven years ago by Ohio State research, the myth persists. As David Meerman Scott writes in The New Rules of Marketing and PR, news/information is now Real Time. that is needed for associations today. MYTH: Poinsettias Are Poisonous to People & Pets REALITY: Research shows poinsettias are not poisonous to either.

Pennsylvania 40

Pennsylvania Ohio Analysis Social Media 40

SCD Group

SEPTEMBER 22, 2013

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why don’t we seek association gear promoting an industry or profession? SCD Group association management association branding association executives association identity association marketing ASAE'

Las Vegas 40

Las Vegas New York City Missouri Detroit 40

SCD Group

SEPTEMBER 15, 2013

When I played hockey at Ohio State, my coach -- with his fine Canadian accent -- once told me, “Drake, you’d be a lot better hockey player if you were mobile, agile and hostile.”. Today, it has just three per cent of the global smartphone market. Funny how you never forget such pointed advice!

Strategy 40

Strategy Ohio Software Leadership 40

SCD Group

JULY 20, 2014

Some of the lessons I learned translate to association management. In the process, we met key leaders of Wapak (as it is called in Ohio). ASAE association executives association leadership association marketing association membership association professionals Moonwalk Neil Armstrong SCD Group'

Ohio 40

Ohio Report Leadership Team 40

SCD Group

NOVEMBER 27, 2012

I played varsity hockey at Ohio State. As a hockey fan, the current “lock-out” shows hockey leaders (management and players union) are the dumbest “association” going. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned. I’m a huge hockey fan.

New York City 40

New York City Indiana Ohio New York 40

SCD Group

JUNE 17, 2012

Stronger by Association. Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members. Content marketing & management represent a growing strategy for association executives. My research extends beyond traditional association sources.

St. Louis 40

St. Louis Columbus Ohio Content 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Columbus, Ohio.

Content 40

Content Columbus Ohio eBook 40

SCD Group

DECEMBER 16, 2012

Disproven years ago by Ohio State research, the myth persists. As David Meerman Scott writes in The New Rules of Marketing and PR, news/information is now Real Time. that is needed for associations today. MYTH: Poinsettias Are Poisonous to People & Pets REALITY : Research shows poinsettias are not poisonous to either.

Pennsylvania 40

Pennsylvania Ohio Analysis Communications 40

SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill.

Content 40

Content Columbus Marketing Ohio 40

SCD Group

AUGUST 8, 2012

Shared by Becky Rasmussen of AMR Management Services Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. 4) We haven’t adopted a content marketing mindset. The voice kept saying, “That won’t work.”

Content 40

Content Columbus Ohio Marketing 40

Association Adviser

NOVEMBER 19, 2013

Digital has changed everything,” observed Michael Hoehn , a vice-president at healthcare association management firm CM-Innovators. When I give presentations to association leaders, I often ask: ‘If you were starting your group from scratch today, how would you go about it?’ Content for the short attention span.

Technology 60

Technology Social Media Ohio Louisiana 60

SCD Group

JUNE 14, 2012

” When I served on the Alumni Board at Ohio State, our now retired CEO used to say that “alumni associations are 19th century structures trying to operate in the 21st century.” Maybe it is time to creatively destroy our existing association models and create new ones for the 80 million millennials coming of age?

millennials 40

millennials Ohio Content Committee 40

Association Adviser

JANUARY 17, 2018

Jeffrey Shields, FASAE, CAE, National Business Officers Association. I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. Finally, we had to elevate and professionalize our association staff. That’s rough for associations.

Team 70

Team Resources Education Revenue 70

Association Adviser

JANUARY 17, 2018

Jeffrey Shields, FASAE, CAE, National Business Officers Association. I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. Finally, we had to elevate and professionalize our association staff. That’s rough for associations.

Team 62

Team Resources Education Revenue 62

Association Adviser

JANUARY 17, 2018

Jeffrey Shields, FASAE, CAE, National Business Officers Association. I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. Finally, we had to elevate and professionalize our association staff. That’s rough for associations.

Team 60

Team Resources Education Revenue 60

Association Adviser

JUNE 17, 2014

That’s one of the best pieces of career advice I’ve ever gotten,” said Shane Yates , CAE, executive director of the Ohio Society of Association Executives (OSAE). ” That’s what association employment is all about, added Yates, “and the commitment to the causes we work toward advancing.”

millennials 60

millennials New York City Ohio Recruiting 60

SCD Group

JULY 9, 2012

While the comment embarrassed Romney and his campaign, it created a wonderful opportunity for the Ohio Art Company. What about your association or nonprofit organization? I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. they responded quickly.

Press Release 40

Press Release Ohio Price Content 40