Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. In short, “that’s nice, but doesn’t reflect the reality of my association.” What are you doing to “recruit the whole person”?

3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention.

Resolve to Maximize Your Association Management Software This Year

Association Adviser

This disconnect can be especially true for smaller-staffed associations, as it can be a struggle to balance a desire for sustainable growth with real-world restrictions on staffing and budgets. Nate Brown is a director of business development for SaaS solutions at Naylor Association Solutions.

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause.

Association Subculture: Diversity in Association Management - the.

Association Subculture

Diversity in Association Management - the Association Subculture Weighs In. Associations arent a particularly diverse workforce. I just interviewed 200 association executives in my most recent research project. In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. association. (25). management. (3).

5 questions to better market your career center.

YourMembership Blog

When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start. That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […].

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Membership Management.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. So how can your association put this theory into practice? Ready to recruit a fresh pool of members for your program? Marketing: How will you encourage prospective members to attend?

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members?

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Association Management and Corporate Management: How Do They Diverge?

Association Success

Transitioning from the corporate to the association space was a steep learning curve. Coming from the corporate world, when I first started working in an association 27 years ago I thought the job of an association executive would be a walk in the park. I am involved in at least three other associations, one of which I founded: the Philippine Council of Associations and Association Executives (PCAAE).

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. ” His answer surprised me but we continued talking about what YourMembership.com does and our involvement with associations, membership management and online community.

[Guest Post] Your Association’s Website Is Your Best Member Recruitment Tool

MembersClicks

The following blog post was written by SBI Association Management , a Seattle-based and AMCI-accredited association management company. How shopping for an association is a lot like buying a toaster on Amazon. Prospective members are used to finding everything from the best-rated camera to the safest car seat online, so it’s no surprise they’re using similar “shopping tactics” to decide on joining your association.

Membership Marketing: How Does Your Association Stack Up?

MembersClicks

Marketing General Incorporated (MGI) just released what we believe to be one of the most valuable studies in the association space - their 2017 Membership Marketing Benchmarking Report. and around the world) are recruiting, engaging, and retaining members.

Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your association management software has features that can make those emails stand out - and help you save time, too!

Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap? That’s inbound marketing in a nutshell, but clearly it doesn’t do justice to the work it takes to make it successful.

Build a Journey to Yes Using Marketing Automation

.orgCommunity

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base.

Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Improve Your Association’s Marketing Efforts.

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Works closely with product owners, graphic designers and IT staff to deliver quality marketing collateral while maintaining NTCA’s image.

CMI's Association Management Blog: Diversity: Not Just An.

Observations on Association Management

I spent the early part of this week with a group of other association executives. Were all members of a board of directors of a professional association of association executives, so the information and ideas we shared were especially relevant to our day-to-day work lives. While we discussed many issues of substance, the one that I found particularly appealing was one that has been challenging associations for years: diversity. And associations do those things, too.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Marketing education to non-members.

How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. This silent supporter is your association management system (AMS), the hub of your association’s data. Does it support your association marketing plan in a 21st century way?

Speaking to Alabama Law Students about the Association World

Association Navigator

I’m excited to again speak to University of Alabama law students about opportunities in the association world. Many association professionals will admit that they stumbled into association work after doing something else first; this was certainly true for me. courtesy of [link].

Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

What can association professionals do to make the most of the resources they have without leading to staff burnout? Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Tight labor market.

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A Plan to Grow Your Association’s Membership: Company Targeting

MembersClicks

Let me ask you this: Does your association have a specific plan in place to grow your association’s membership? Maybe you’re doing a lot of marketing : inbound marketing, email marketing, social media marketing, etc.

Should Your Association Create a “Villain” to Appeal to Potential Members?

MembersClicks

While attending Hubspot’s Inbound17 Marketing Conference, I listened in on Katie Martell ’s session Find an Enemy: How the Right Foe Can Motivate Your Buyers to Action. After her talk, I couldn’t help but think that this topic could easily integrate into any association’s membership recruitment campaign. Take a look below to see if your association should considering adding a villain to your next marketing efforts.

The Right Tools for the Job

Association Management

Technology associations based on standards efforts share many common goals and challenges. Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association.

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Are You Boring Your Association’s Members?

SCD Group

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? As a result, I struggle when associations keep doing things the same old way. Think about it.

A Little Something About 20-somethings

Association Management

For over a decade, I have been attending standards and technology-focused events sponsored by client associations as well as forums hosted by venerable U.S. Would YOU find your group a stimulating and welcoming organization if you were a 28-year-young engineer or marketeer?

SCD Group: 10 Reasons Why Content Marketing Benefits.

SCD Group

AMR Management Services. Stronger by Association. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. To recruit/retain more members. 6 Articles for Association Executives.

2 Types of Renewal Emails You NEED to Be Sending

MembersClicks

Renewals are SUCH a big part of managing your association. Recruitment is tough enough, so once you have those members, you want to make sure they stay. We’ve identified two: association management member retention membership management Small Staff Chatter

Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing is one of the four “P’s” of marketing for a reason.

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Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

The corner office of the Association for Ad Hoc Planning – Afternoon. The membership manager looks like a deer in the headlights. Membership Manager. Membership Manager shifts in her chair. Membership Manager. Strategy Meltdown —The screen play.

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action

.orgCommunity

the corner office of the Association for Ad Hoc Planning – Afternoon. The membership manager looks like a deer in the headlights. Membership Manager. Membership Manager shifts in her chair. Membership Manager. Strategy Meltdown —The screen play.

Membership Marketing Blog: What are the Biggest Impediments to.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And 631 unique associations answered the question. Association Blog Comments.

Renaming and Rebranding Are NOT the Same Thing

SCD Group

Over the last year, I’ve noticed several association management articles using renaming and rebranding interchangeably. Your association’s name is part of its brand but not all of it. The brand is your association’s promise to its members, customers and other stakeholders.

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SCD Group: 4 Ways Content Marketing Builds Associations

SCD Group

AMR Management Services. Stronger by Association. 4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. While the book is written mostly for business-2-business marketers, it offers great insight for associations and nonprofits. Pages.

Introducing STIAL: an example of association rebranding

SCD Group

Louis Society of Association Executives (SLSAE) celebrated with style and welcomed a more relevant and meaningful membership into the St. Louis Institute for Association Leadership (STIAL). Celebrate today with STIAL – and Make Your Association Stronger!

Membership 101: Ladders of Engagement Revisited

Spark Consulting

I’ve already talked a little bit about ladders of engagement in the membership 101 series, in that earlier instance, specifically related to joining an association. But they’re also the key to retention, which is critical to the health of your association.

Membership Marketing Blog: When Cutting the Budget is No Longer.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. As a marketing guy, here is my take. Membership Marketing Benchmarking Report.

Farewell, Associations 101

Spark Consulting

For the past two years, Spark, in partnership with Scott Oser Associates and Peach New Media , has sponsored the free Associations 101 monthly webinar series: “10 tips in 20 minutes” on a variety of topics, designed to provide a quick tactical overview of key issues in association management aimed at new – or new to the profession – association staff. Over the course of the past two years, we’ve covered: Volunteer Management.