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Fundamentals of Association Management: Tips and Best Practices

MemberClicks

While the answer may appear simple, managing an association is both comprehensive and complex. In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. What is Association Management?

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A Guide to Social Media for Associations

MemberClicks

Social media is a requirement for any organization, and associations are no exception. And, social media puts the good information you want to share right in middle of your audience’s daily scrolling. The rules of good social media for associations are, in most ways, the same as the rules in any other sector.

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How Associations Can Build Engagement on Social Media

Association Adviser

In our previous article on social media tone and voice, we detailed what you need to do to make sure your association sets the right tone with your audience. Now that your social media’s tone and voice are in line with your association’s brand, the next question you might have is, how do you actually […].

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Drafting a Social Media Policy for Your Association

Association Adviser

You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts? Learn more.

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

Managing your members is no easy feat— it requires dedicated association management software as well as a strategic plan for engaging your constituents. For instance, consider the following popular ways to track data and compare it to your association: Social media interactions. Email open rate. Jake Fabbri.

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

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What is a marketing plan & five steps to write one

Freestone

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?