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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Here are a few reminders about the human side of association membership work. It’s the community manager’s unique job to navigate between the two.

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Association Brain Food: 7.15.22

Reid All About it

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model.

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The Hourglass Blog: What's Your Innovation Readiness? Part 3

The Hourglass Blog

The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Association Management. Management. Social Media.

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The Hourglass Blog: The Role of Trust in Innovation

The Hourglass Blog

If you didnt see it, Maddie Grant asked me to do a guest post on her SocialFish blog last week, and I shamelessly used it as an opportunity to promote the innovation project Im spearheading for the Wisconsin Society of Association Executives. Association Management. Management. Social Media.

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The Hourglass Blog: Jumpstarting an Essential Conversation

The Hourglass Blog

Association Management. Management. Social Media. A Note from Eric Lanke. Like Sands Through the Hourglass. About This Blog. Why Another Blog? Meet Your Bloggers. Guest Bloggers. Jennifer Alluisi. Discussion Topics. Baby Boomers. Communication. Developing Millennial Leaders. Encore Careers. Generation Basics.

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The Hourglass Blog: The World Database of Innovation--CLOSED!

The Hourglass Blog

This is exactly the kind of resource I need to tap to help build the model of innovation for the association community Ive been discussing on this blog and leading on behalf of the Wisconsin Society of Association Executives. I am very disappointed that HBR is associated with such a blatant marketing scam.

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The Hourglass Blog: What's Your Innovation Readiness? Part 2

The Hourglass Blog

The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Association Management. Management. Social Media.