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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

Emily and I were fortunate to be approached by WSAE President and CEO Michelle Czosek, who asked us to work together to for the taskforce and do what we can to increase next-gen member engagement. This may be the most important step that every association needs to take before taking any action. Hold focus groups.

Wisconsin 100
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Don’t Forget Your Members are People

Associations Now

Of all the bells and whistles an association management system (AMS) can offer, there’s one simple feature that, in my opinion, might offer the most bang for the buck: a photo headshot included in the member record display. That’s the message a community would send to one of its former members,” he wrote.