Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members.

Millennial Member Engagement: 6 Little Hacks to Try

MembersClicks

A few weeks ago, I had the opportunity to attend Membership2020 , a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. association management member engagement membership management Association Views

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members?

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3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention. To successfully attract and keep members, you […].

Member Engagement Solution #7: Advisory Groups Can Be Tremendous Win-Wins

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Most staff members need this education.

Why Measuring Member Engagement for Unions is More Important Now than Ever Before

Aptify

As a result, unions need to start adapting and thinking more like non-profit associations and clubs. In the past, unions have had a relatively easy time recruiting members and collecting dues. Unions need to start adapting and thinking more like non-profit associations and clubs.

5 People You Need on Your Association's Online Community Management Team

Socious

Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value. It’s not just members and volunteer leaders that help create a robust peer-to-peer environment.

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2018 Member Recruitment Techniques: What's Hot and What's Not

MembersClicks

We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know! Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018! association management member engagement membership management Small Staff Chatter marketing

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. million men and women are currently members.

[Guest Post] Your Association’s Website Is Your Best Member Recruitment Tool

MembersClicks

The following blog post was written by SBI Association Management , a Seattle-based and AMCI-accredited association management company. How shopping for an association is a lot like buying a toaster on Amazon. Prospective members are used to finding everything from the best-rated camera to the safest car seat online, so it’s no surprise they’re using similar “shopping tactics” to decide on joining your association.

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Ideas to help you engage, empower and retain members. April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. Associations.

The Small-Staff Guide to New Member Onboarding

MembersClicks

If we had to guess, we’d say you probably put a LOT of time and energy into recruiting new members - and that’s completely understandable. Your members are the lifeblood of your organization. Not sure how to onboard your new members?

The Dos and Don’ts of Membership Renewal Emails

MembersClicks

But when it comes to association management, the three R’s are recruit, renew, and retain. If renewals happen to be a problem, check out these quick email dos and don’ts: association management member engagement member retention Small Staff Chatter

Attracting Millennials Through the Art of Storytelling

MembersClicks

Storytelling is a powerful tool for your association. In fact, by telling a compelling story, you can actually boost Millennial recruitment. Here are a few ideas: association management member engagement Small Staff Chatter

5 Ways to Entice Young Professionals to Volunteer

MembersClicks

Recruiting volunteers is a struggle in itself, but recruiting young volunteers presents a whole new set of challenges. They’re new to the industry (and still kind of observing), they don’t have a history with your association, they likely don’t know many people in your association (again, because they’re new), so getting them to go above and beyond.well, it’s tough. Take a look: association management member engagement membership management Small Staff Chatter

The Small-Staff Guide to Volunteer Management

MembersClicks

As an association professional, you know that volunteers can be difficult to come by. So to help you out, we’ve put together a few quick tips for volunteer recruitment, onboarding, and retention. They can be hard to find, and sometimes, even harder to keep. We understand the struggle.

3 Questions to Ask Yourself When Looking for Volunteers

MembersClicks

If membership recruitment is tough (which it is), volunteer recruitment is 10x tougher. You’re asking people to give their time - a scarce resource, particularly nowadays. So what’s the trick?

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

Reimagining the Volunteer Model in Associations – Your Questions Answered

YourMembership Blog

Hoffman, CAE, President and Association Manager for Mariner Management & Marketing presented. Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association.

Associations and the Vision Thing

YourMembership Blog

I am writing from Xperience2015 , YM’s second annual customer conference, where we’re spending three days with more than 300 association leaders and staff. But we wanted more, in part because we knew our customers and the members they serve needed and expected more.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. 3) Demonstrate how you will eliminate your members’ pain, and. (4)

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide.

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . SW : Engage with us.

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Have You Outgrown Your Membership Database?

Wild Apricot

In our recent Blog Reader Survey, membership growth/acquisition ranked as the second most important issue facing small membership-based organizations for 2011, just behind member communications and engagement. But before you start brainstorming ideas for member engagement and recruitment strategies, there is an important building block that you need to have in place as a foundation - an effective member/contact database.(

Association Brain Food Weekly: 3.14.16

Reid All About it

Eastern* – Project Management Techniques for Non-Project Managers (Association Chat on Blab). Project management…it’s an art and a skill. Rebecca Achurch joins Association Chat to make project management more…er, manageable.

Three Ways Associations Can Build Brand Awareness Using Technology

YourMembership Blog

What does your association’s brand say about the organization? For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. Association Management or Membership Management Software. Membership Management

I'm Afraid You'll Find Out That We.

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Ideas to help you engage, empower and retain members. July 24th, 2012 | Posted in Member Engagement + Retention. Member recruitment. Associations.

Become a Member (Again) - Friday Fix

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management.

Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Membership Recruitment and Renewal Strategies. Host: Engage Software.

Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Membership Recruitment and Renewal Strategies. Host: Engage Software.

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

That technology has been evolving rapidly and continues to do so to this day, influencing our daily lives and the associations we’re running. What was once a phone call is now an email sent through your association management software. Associations are at a tipping point.

Association Brain Food Weekly: 9.9.16

Reid All About it

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. So much opportunity is there to be grabbed, but it will require associations to step up their game.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. Here’s a great idea for associations: a Talent Council.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. Here’s a great idea for associations: a Talent Council.

The Future of Associations

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Ideas to help you engage, empower and retain members. The Future of Associations. KiKi started it off asking us what we knew would happen for associations in 2012.

The Instant Expert & Your Organization

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Ideas to help you engage, empower and retain members. June 22nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social media has increased a potential member’s expectation of service and attention. Member Engagement + Retention. Membership Management. Associations.

Excellence Online: Association Website Best Practices

Associations Now

Member engagement, and recruitment, starts with your association’s website. It’s where members go to follow association news, get answers to questions and stay connected to their organization. The simplest way to make digital life for members?

The Trick to Innovating with Gen Y

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Ideas to help you engage, empower and retain members. May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Associations.

The Folly of Suppressing Overhead

Eric Lanke

He writes about the non-profit sector, and usually social service organizations, but so many of his perspectives are directly applicable to the association world. I have seen a corollary in the way some association board members view the organizations over which they act as fiduciaries.

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Landing Your Dream Job Doesn't Mean Leaving Your Current One

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Ideas to help you engage, empower and retain members. June 21st, 2012 | Posted in Membership Management. For associations that’s easy. Working for a member-based organization is hard work. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title.