Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause.

Meal Guarantees Make or Break Association Meeting Budgets

SCD Group

As a prelude to starting my own association management company, I served as a contractor to help a major corporation hold educational conferences for customers. My experience with association and nonprofits had ingrained me on the importance of meal guarantees.

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Association Brain Food Weekly: 3.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed.

Association 141+: The Power of In Person

Association 141+

Association 141+. Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. Labels: Associations , Leadership , Relationships , Virtual. A Recipe for Association Success.