SCD Group
DECEMBER 3, 2012
What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric. What are you doing to measure your membership program?
Trade Association CEO Blog
MAY 27, 2011
My Volunteer Board President and his fellow Directors recruited more members in a month than I did in seven years on the road. I have always been jealous of those trade associations with a powerful membership hook, like a killer price on an insurance program or a government mandated certification that members must have for employment.
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Trade Association CEO Blog
AUGUST 18, 2011
· F-B Chair: f-b items, planning and on-site management · Marketing Chair: promo scripts, registration flyer, promo schedule, sales responsibilities, registration handling. · I started my professional trade association management career in 1988 but preceeded that as a volunteer. Reply Delete Add comment Load more.
Trade Association CEO Blog
OCTOBER 18, 2011
Frequently, however, there are associations at opposite ends of the balance scale: Some execs complain they cant get their volunteers out of day-to-day operations leaving them to do what they are best qualified to do; while others complain they cant get volunteers involved enough, even to update the strategic plan. Newer Post. Older Post.
Trade Association CEO Blog
JANUARY 24, 2012
I intend to employ the right staff and recruit sufficient volunteers capable of attaining our goals without burnout. Skip Potter is an independent contractor in association management and is the former executive director of the Chesapeake Automotive Business Association in Pasadena, Maryland. Email: potter.skip@gmail.com.
Reid All About it
DECEMBER 4, 2020
How the Michigan SAE lost their website when their hosting company fell victim to ransomware. How the American Anthropological Association created a successful virtual internship program. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Don Neal, 360 Live Media ).
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