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Alumni Associations Use Social Media to Reinvent Donation Drives
Associations Now
OCTOBER 30, 2014
By getting 35 percent of alums to participate, SSE Riga’s association managed to top the U.S. stalwart, a victory it trumpeted on its social channels (obviously). The high donation numbers—more than $3 million above 2013′s record total—were credited to the association’s strong social media drive.
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