Lessons in Association Management: How to Communicate Your Group’s Vision

Association Management

I recently read a great article in The New York Times about how challenging it will be for Microsoft to find its new CEO, given the diversity of businesses that the company represents. When it comes to association management, vision is paramount.

Will “Subscription Economy” Impact Association Memberships?

SCD Group

Two recent stories outline changes in the economy that might impact association membership strategies. The question is will either of these impact association memberships and what, if anything, associations can learn from the media.

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Football PATs, NASCAR Qualifiers & Hockey Shootouts: Does your association "hit the refresh button" often enough?

SCD Group

Back in September, I wrote, Are You Boring Your Association’s Members? The post included noted that Holly Duckworth, CAE, shared this awesome quote: “Associations fear change when they should fear staying the same.” The new format will fit neatly into a one-hour TV window.

Scouting for Talent within Your Association Membership

Association Management

New York Yankees pitcher, Mariano Rivera, retired at the end of this baseball season. What does baseball have to do with association membership? Great associations need to follow baseball’s example. 2. Do you regularly scan your association membership for stars?

The Hourglass Blog: Generational Herd Mentalities

The Hourglass Blog

A little while ago, Neil Howe called attention on his blog to a New York Times feature story about a 24-year-old Millennial who, even amidst the Great Recession, is living at home and turning down $40K job offers until just the right opportunity comes along. Association Management.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

I’m always amazed how many professional associations do great things and then forget to tell anyone about it. Good news is inspiring, and your audiences—stakeholders, association members, future members—will want to share in the moment.

Is It Time to Add a Gender-Neutral Honorific to Your Forms and Directories?


In 2015, the New York Times wondered if Mx has … Continue reading Is It Time to Add a Gender-Neutral Honorific to Your Forms and Directories? → Association Management Software Design and Information Architecture AMS database Honorifics

AE on the Verge: Test Marketing Messages Online First

AE on the Verge

Association management, meetings and mania. The New York Times has article about testing marketing messages and images online, then revising, before launching an expensive media / ad campaign. Association Executive, seasoned, more well rounded than anyone thinks.

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How do Leaders Handle Adversity?

Association Leaders

Last night the big winner was the New York Giants and their quarterback – Eli Manning. The New England Patriots on the other hand were the losers. Association Management Companies CM Services Leadership Uncategorized VolunteerismWe talk a lot about leadership and good or even great leaders in this blog. I have been thinking a lot about how leaders handle adversity recently. A few recent occurrences have led me to these thoughts.

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What’s the Big Idea?

Association Adviser

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. Nothing kills a new idea faster than common sense. Sounds like the antithesis of an “association” doesn’t it?

Integrated Marketing in the Digital Era

SCD Group

The panel of four top association marketing executives at association management companies includes: Russ Lemieux, Group Vice President, Kellen Company. Laura Davis, CAE, Director, Marketing & Membership, Association Management Center.

Libraries like associations facing challenges of generational differences

SCD Group

A story about the “controversial” make-over at the New York Public Library caught my eye. What happens when your association or nonprofit seeks to modernize to a wired organization but powerful forces within your organization oppose the transformation.

Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why don’t we seek association gear promoting an industry or profession? It included talking a local Hi Vee grocery store manager into allowing his staff to wear a cause tee shirt.

Association Brain Food Weekly: 12.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… Your plans for the holiday season are probably like mine: feast. New York and New Jersey are proposing similar laws—speak up if you live there. Association Chat on Zoom.

7 Takeaways for Associations and Association Executives

SCD Group

A couple of stories in the last week seem to offer lessons for association executives and their not-for-profit organizations. Key points for associations and association executives: Follow trends that impact your association’s profession or industry.

Would Outsourcing Benefit Most Associations?

SCD Group

Have you ever noticed our common practice when introducing ourselves (and our associations) saying the size of our budget and number of employees we have? It is almost as if CEOs and associations define themselves and their “worth” based on these two factors.

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Hockey Feud Shows What Happens When Associations Forget about Their Members

SCD Group

As a hockey fan, the current “lock-out” shows hockey leaders (management and players union) are the dumbest “association” going. Associations and nonprofits are not immune from similar feuds. I was the Deputy CEO of one of those associations. I’m a huge hockey fan.

5 Steps to Protect Associations from Embezzlers

SCD Group

w hen my golfing partner learned I formerly managed associations, he said his wife – a co-founder of a nonprofit for women – had just received an email saying that the organization’s financial manager had embezzled about $150,000 from the organization.

Innovation, Freeloaders, Mistakes & 3 Other Reads for Association Executives

SCD Group

The fact is, we’re looking so hard at this new generation that we are failing to reflect enough on the changes that are sweeping the rest of us—traditionals, boomers and gen Xers included. Getting Rid of the Freeloaders in Your Association: Is it Realistic? When Amy Wrzesniewski, an associate professor at Yale, and Jane E.

SCD Group: 30 Marketing Tips for Associations: Highly Rated Ideas.

SCD Group

AMR Management Services. Stronger by Association. 30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. 3 Consistent brand messaging from the National Pasta Association via the Kellen Company. #4 Farmers & Ranchers Alliance via AMR Management Services. #8

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What’s the difference between an AMS query and an AMS report?


One of the most befuddling concepts for new users of association management systems (AMS)—and customer relationship management (CRM) software too—is query vs. report. Updated from original March 2016 publication.

Association Dead Zones: How to Overcome Geographical Limits

Association Success

Working outside of the Association capital is uniquely challenging - and as such demands some extra effort. It’s no secret – North American associations live and breathe in Chicago, D.C., New York, and other major metropolitan hubs. But whether by circumstance, choice, or necessity, there are many association management professionals working in offices and from home across the continent, from Saskatoon to Albuquerque, Providence to Anchorage.

3 Topics for Medical Society Execs to Watch

Web Courseworks Associations

The medical society and association landscape is ever-changing. We turn to the American Association of Medical Society Executives to learn from leaders in this space and hear their experiences adopting to change. Trucil, MA, MPH , Communications Manager, American Geriatrics Society.

Listen up and pay attention. Please!


I stay because I feel loyalty and responsibility to my association, and quite honestly no-one else knows how to do all the stuff that I do here. I am well aware of the financial difficulties facing associations - but I am your future and you need to keep me happy. "If Light , an expert on nonprofit groups and a professor at New York University's Wagner School of Public Service. Tags: associations management leadership

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Association Brain Food Weekly: 4.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. What does this mean for associations?

Association Brain Food Weekly: 5.12.17

Reid All About it

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If you work for a membership organization, please participate in the Association Learning + Technology survey. Association Chat).

Hot Association Jobs: November 10


Communications Manager – American Society on Aging – The American Society on Aging, a nationally renowned professional membership association located in San Francisco, announces an exciting opportunity for a Communications Manager.

Benchmarking and its Application to Your Member-based Organization

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Membership Management.

Association Brain Food Weekly: 2.2.18

Reid All About it

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. What does it mean for your association? Host: American Marketing Association.

7 Secrets of a Master Digital Story Teller

Vanguard Tech

Any association or nonprofit interested in tapping social media to promote its services and members must understand the far-reaching influence of this marketing model, known as Brand Journalism. Organizations must embrace the new way that people receive and consume information.

The Hidden Costs of Inefficiency

Associations Now

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times.

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Association Brain Food Weekly: 9.27.19

Reid All About it

The weekly list of free educational events and resources for the association community… Does your association need a stop-doing list? The basics of programmatic advertising for associations (Laura Taylor, Naylor’s Association Adviser ).

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Study: As Security Needs Rise, Nonprofits Hire More Data Staffers

Associations Now

And ASAE’s Benchmarking in Association Management: Technology Policies and Procedures [PDF] is available in the ASAE Bookstore. What do Target , Goodwill , Home Depot , The New York Times , Sony , Jennifer Lawrence , and Sarah Palin have in common?

Alumni Associations Use Social Media to Reinvent Donation Drives

Associations Now

In both the United States and Europe, college alumni associations are using their social channels to help boost engagement with—and donations from—former students. By getting 35 percent of alums to participate, SSE Riga’s association managed to top the U.S.

Monday Buzz: Concierge Services Embrace Mobility

Associations Now

Plus: Learn all about the state of community management. As technology reporter Dino Grandoni writes in The New York Times , hotels are stepping up their mobile offerings to accommodate travelers who are increasingly disinclined to call the front desk.

Room with a POV: The Impact of Event Space on Your Meeting

Associations Now

Association gatherings—from narrowly focused trainings or education events to the all-hands-on-deck annual conference—continue to be a big reason why individuals and organizations renew their membership each year. Is your venue equipped to handle new presentation technology?

Member Services From Top Down to Local First

Associations Now

To revamp its membership and marketing efforts, the CFA Institute recently made an organizational change to support local societies using a new membership activation program. It was a new way of working for an organization with a tradition of top-down operations.

For One Association, It’s Halloween All Year Long

Associations Now

Associations are built on annual cycles, but serving the members of an industry focused on a single day of the year isn’t as scary as it sounds. Right now, the Halloween Industry Association’s members are already preparing for Halloween 2014.

Where in the World are the Innovators? ? GrowGlobally.org


global association strategy, regional planning and local infrastructure to grow your business. Chicago, New York, USA; Paris, France; Tokyo, Japan). As MCIs Senior Advisor, Global Development Strategy, I help associations build and execute global growth strategies.

Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered.

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