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Association Brain Food Weekly: 12.20.19

Reid All About it

New York and New Jersey are proposing similar laws—speak up if you live there. On behalf of my fellow freelance writers, speak up if you live in CA, NY or NJ, please. Quick hits before we get to the this week’s little list: This worksheet helped one association trim its website copy by 95%.

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6 Ways To Engage Association Members

CMA Solutions

(Communicating and promoting your association’s recent innovation would help jog their memories.) At CMA, we specialize in association management, membership outreach and member engagement. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years.

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Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

Association management. Coming from the nonprofit world, Lanke suggests that we replace “strategic planning” with the term “association management.” ” Extrapolating to all organizations, Fred David (2011) would simply call it “strategic management” (p. Posted by Eric Lanke.