Resolve to Maximize Your Association Management Software This Year

Association Adviser

This disconnect can be especially true for smaller-staffed associations, as it can be a struggle to balance a desire for sustainable growth with real-world restrictions on staffing and budgets. Nate Brown is a director of business development for SaaS solutions at Naylor Association Solutions.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

Association Management and Corporate Management: How Do They Diverge?

Association Success

Transitioning from the corporate to the association space was a steep learning curve. Coming from the corporate world, when I first started working in an association 27 years ago I thought the job of an association executive would be a walk in the park. I am involved in at least three other associations, one of which I founded: the Philippine Council of Associations and Association Executives (PCAAE).

5 questions to better market your career center.

YourMembership Blog

When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start. That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […].

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. Ready to drive new revenue for your association?

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. Ready to drive new revenue for your association?

LMS 52

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

He has four years’ experience helping associations with member surveys and data. Recently, I was talking to an association about some of the challenges it faced and the subject of who its members were was brought up. But often, this key element of association management is overlooked.

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What Is Cost to Serve?

Thanks For Playing

At its most basic level: Revenue per member – Expenses per member = Cost to serve a member Simple, right? "If If membership is $100 a year, and it costs us $60 a year to mail each member our journal, that's our cost to serve, and we bring in $40 a year in revenue per member. How much revenue does each member actually contribute to the organization? (Do What does it cost to recruit and retain each member? How are the revenues from those services really allocated?

Cost 100

Steal This Idea!

Association Adviser

Associations don’t always have all the answers (we know, you’re shocked). the AICPA and the American Nurses Association have basically zero overlap in audiences). Some members only date your association casually and then move on. And many associations are NOT in crisis.

Steal This Idea!

Association Adviser

Associations don’t always have all the answers (we know, you’re shocked). the AICPA and the American Nurses Association have basically zero overlap in audiences). Some members only date your association casually and then move on. And many associations are NOT in crisis.

9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization?

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Associations 101

Spark Consulting

This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Fitness Australia worked for seven years on their internal culture, using some of the principles contained in Humanize , and it yielded amazing personal and organizational results, as detailed in their recent Associations Now profile. Same great format (10 tips in 20 minutes), but lots of new content and speakers!

Association Brain Food Weekly: 5.10.19

Reid All About it

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Noel McWilliams, Sponsorship Manager for Cvent.

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So What Is Spark, Anyway?

Thanks For Playing

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals. A little about my consulting background: I have 15 years experience in association management. I combine a focus on finding and implementing creative solutions with a broad understanding of the association sphere.

Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Leadership Lessons for Association Professionals (Association Chat).

Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Leadership Lessons for Association Professionals (Association Chat).

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

That technology has been evolving rapidly and continues to do so to this day, influencing our daily lives and the associations we’re running. What was once a phone call is now an email sent through your association management software. Associations are at a tipping point.

Build a Journey to Yes Using Marketing Automation

.orgCommunity

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. Mine the invaluable data in your association management system. Personas are the characters in your association’s story.

Three Ways Associations Can Build Brand Awareness Using Technology

YourMembership Blog

What does your association’s brand say about the organization? For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. Association Management or Membership Management Software. Membership Management

Reimagining the Volunteer Model in Associations – Your Questions Answered

YourMembership Blog

Hoffman, CAE, President and Association Manager for Mariner Management & Marketing presented. Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association.

Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. Here’s the webinar line-up for the association community this week…. EDT*- Recruiting and Retaining Talent (Virtual Lunch). Vicki Loise, CMP, CAE , Vice President, Association Management, Kellen.

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Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. Here’s the webinar line-up for the association community this week…. EDT*- Recruiting and Retaining Talent (Virtual Lunch). Vicki Loise, CMP, CAE , Vice President, Association Management, Kellen.

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Association Brain Food Weekly: 3.14.16

Reid All About it

Eastern* – Project Management Techniques for Non-Project Managers (Association Chat on Blab). Project management…it’s an art and a skill. Rebecca Achurch joins Association Chat to make project management more…er, manageable.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide.

Association Brain Food Weekly: 9.9.16

Reid All About it

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. So much opportunity is there to be grabbed, but it will require associations to step up their game.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. They’re not shy about telling their friends and coworkers that they’re a member of your association. They share news about your association online and wear your branded merchandise with pride!

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. Here’s a great idea for associations: a Talent Council.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. Here’s a great idea for associations: a Talent Council.

Associations and the Vision Thing

YourMembership Blog

I am writing from Xperience2015 , YM’s second annual customer conference, where we’re spending three days with more than 300 association leaders and staff. To his point, association leaders are facing change in unprecedented ways and at a pace that can seem more than a little overwhelming.

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Hot Association Jobs – July 12

SocialFish

Marketing & Revenue Development Manager , Profitable Association, Inc. – Are you looking for an opportunity to be a catalyst to grow a business that helps association clients thrive and expand their non-dues revenue? Profitable Association, Inc.

Association Brain Food Weekly: 6.13.16

Reid All About it

Tue 6/14 at 11 a.m.* – Make the Most of Your Analytics with Google Universal Analytics or Google Tag Manager. Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. Hoffman, CAE and Peter Houstle of Mariner Management.

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7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

Is it time for your association to become part of the subscription economy? Members already pay for monthly subscription services in their personal and professional lives – why not give them the option to pay for their association membership the same way? But, associations benefit too.

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How the Mighty Fall - Associations at Risk - Part 2 of 5

Association Subculture

How the Mighty Fall - Associations at Risk - Part 2 of 5. This five-part series will take a look at each of the main stages identified by Jim Collins and relate them to issues you may be facing as association professionals.). Think of it as akin to managing a group of race car drivers. Association volunteers and staff that feel invincible and overconfident will begin to lean into the accelerator pedals in the turns. association. (25). management. (3).

Association Brain Food Weekly: 1.20.17

Reid All About it

Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. Association Chat.

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Association Brain Food Weekly: 1.20.17

Reid All About it

Monday, January 23 is Community Manager Appreciation Day (#CMAD). If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. Association Chat.

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Social Media Roundup: Let’s Talk Fundamentals

Associations Now

Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. A Revenue Refresher.

Association Brain Food Weekly: 3.31.17

Reid All About it

Your weekly list of free webinars and events for the association community…and this time it covers the next two weeks. Aptify shares five under-utilized member recruitment tactics. The first two are my favorites—every self-respecting association should be using them.

Association Brain Food Weekly: 5.12.17

Reid All About it

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If you work for a membership organization, please participate in the Association Learning + Technology survey. Association Chat).

Inbound Marketing’s Potential for Membership

Associations Now

Is your association ready to make the leap? There’s just so much potential for associations, because we’re so good at creating relevant content and have been for years and years. Associations need to think that way,” Martin says.

Moving From Association Member to Staff Member

Associations Now

An association executive shares his story on making the successful leap from member to employee at the National Investor Relations Institute. There are definitely unique aspects of association management that you need to learn in order to be successful.