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Don’t Forget Your Members are People

Associations Now

Here are a few reminders about the human side of association membership work. Of all the bells and whistles an association management system (AMS) can offer, there’s one simple feature that, in my opinion, might offer the most bang for the buck: a photo headshot included in the member record display. The human side of membership is vital because so much of success in association management rests on relationship building.