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Sponsorships: What Do Meeting Organizers and Exhibitors Want?
Associations Now
JANUARY 23, 2015
Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.
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