What’s the difference between an AMS query and an AMS report?
SEPTEMBER 16, 2019
One of the most befuddling concepts for new users of association management systems (AMS)—and customer relationship management (CRM) software too—is query vs. report. Who are active members in the San Antonio area who can reach out to a new inactive member in that same area? Which members might be interested in a new association publication because they purchased an earlier book by the same author? Updated from original March 2016 publication.