Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! Here’s what we will cover: The importance of association engagement.

Handling Social Media Strife & Other Unpleasantries

YourMembership Blog

Membership Software Association Management Software. Associations. Corporate + Social. Management Team. 3 Simple Steps to Extinguishing a Social Media Firestorm. May 17th, 2012 | Posted in Social Media and Business Trends. Don't be aggressive in your approach to social media attacks. The words of the brilliant philosopher, Mike Tyson, ring true for those working in social media. Membership Management.

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3 Ways to Use Social Media to Grow Your Organization’s Membership

MembersClicks

There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

The Best Social Media Channels for Professional Associations and Advocacy Groups

Association Management

With everyone from your accountant to your grandmother posting status updates, it seems like the whole world has mastered social media strategy. But social media is more complicated that it appears—especially for professional associations who are trying to build relationships, not just follower counts. Plus, many organizations feel like they need to play catch-up, when it comes to social media.

Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In associations to capitalize on Instagram.

Advice for Implementing Social Media from Star Wars

YourMembership Blog

Membership Software Association Management Software. Associations. Corporate + Social. Management Team. Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. I wondered what Yoda and the crew would suggest for those of us trying to implement social in our organizations. Social Media and Business Trends. Membership Management. Associations.

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Marketing Specialist , NTCA- The Rural Broadband Association – Trade association seeking a Digital Marketing Specialist to develop and execute marketing strategies to increase product sales to members and non-members. Website: Maintain/monitor and update membership section of website using the content management system.

How Your Association Can Succeed in Social Media

Association Management

Done well, using social media makes all your other objectives easier. Whether your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Exercise Your Social Listening Skills.

Behind China's Great Firewall ? A Social Media Platform Primer.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Behind China’s Great Firewall – A Social Media Platform Primer. FaceBook, LinkedIn, Twitter and YouTube are the most recognized social media tools used in the world today. ” Associations planning to use social media tools to expand their footprint into this region will definitely need to know how to play in the Chinese social media game.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?

Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan. We were not in this only because we felt we needed to do something on social media, but we felt that social media was a very effective tool in helping us achieve our overarching special-events goals.

Association Weekly Wrap-Up for February 22nd!

YourMembership Blog

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. Someone asked me after a client strategy session how we’d approach working with a group comprised entirely of creative people. Why is there never a “Comprehensive strategy for humanizing your brand” post? The post Association Weekly Wrap-Up for February 22nd!

Association Management Lessons from Harley Davidson

Association Subculture

Association Management Lessons from Harley Davidson. If I remember correctly, at one point their senior leadership mentioned that their major marketing goal was to take a mid-level manager from Hewlett-Packard and make them feel like a bad-ass on the weekend. Associations could learn a thing or two from Harley. Shelly kept up the fast pace by diving head-long into her career in the world of association management. association. (25). management. (3).

Social Media Roundup: Let’s Talk Fundamentals

Associations Now

Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. Today’s Social Media Roundup is all about the fundamentals that have to come first, particularly when you’re looking to build affinity programs. assnchat #assnchat #associations #nfp #nondues. Short version: Your strategy matters. (ht

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Association Subculture: Diversity in Association Management - the.

Association Subculture

Diversity in Association Management - the Association Subculture Weighs In. Associations arent a particularly diverse workforce. I just interviewed 200 association executives in my most recent research project. In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. association. (25). management. (3).

Association Subculture: Lessons for Association Management from.

Association Subculture

Lessons for Association Management from South Park Creators. What could we do with this pattern if we put it into our association culture? What they describe is certainly what I associate with The Book of Mormon. I often think about how to manage/facilitate the "in between" in learning experiences, be it a conference or an individual workshop. It is such a simple but powerful device for building intention into what your association does.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! As 8-to-5 days at the office have slowly turned into 24-hour social media networking from the car and virtual meetings during the kids’ soccer practices, social media has filled in the gaps. Have a formal, documented strategy for their use of technology for learning.

Social Media Roundup: Build Your Own Road

Associations Now

One associations pro’s efforts to build her own startup in the AMS space. Two takes on that mindset in today’s Social Media Roundup: Start Me Up. It sounds risky to drop everything and launch a startup in the association space, doesn’t it? In a new interview with Association Mavens ‘ Bryan Kelly, Carden explains exactly what inspired her to start her clearinghouse of association management system reviews and drove her decision-making process.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts. Our association, serving the United States and Canada, is focused on helping our members grow and improve their businesses.

Social Media Roundup: Ensure Your Event Sponsorships Make Sense

Associations Now

Also: One event pro breaks down the moment when an association was showing its age. More thoughts on that in today’s Social Media Roundup: If the Glove Fits …. “A sponsorship that would be an automatic win for both a brand and the event would be one that can use creative marketing materials provided by the event itself,” she explains at Event Manager Blog. Why having an event sponsor as excited about your event as you are is so important.

Association Subculture: Innovation in Association Management

Association Subculture

Innovation in Association Management. Why do you think your association is immune to those same forces? Your association - unassailable? Ive seen the wreckage left behind after an association flies into a mountain. Shelly began her career in change management at the age of 5 when she was enrolled at what was to be the first of the eleven schools she would attend prior to graduating from high school. The Waning Days of Leadership in Association Management.

Happy Post-Valentine’s Day Weekend! Association Weekly Wrap-Up for 2/15!

YourMembership Blog

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 3) Diversifying Your Association’s Membership: Know the Answers Before you Begin by Megan Rockett. These days, many associations are looking to diversify their membership in order to survive. 5) For Association Members, How Fast is Fast Enough?

Association Management - Building a Vision for Your Conference

Association Subculture

Association Management - Building a Vision for Your Conference. If you think about it, your conference may be the most important asset your association has both in terms of member connection, financial benefit and goodwill. The good news is, I evolved with the help of some of awesome peers and thinkers out here in our association community (Yeah, @jeffhurt , @velchain , @JoanEisenstodt , @jcufaude , @ginsut , @mbobrow , @steveswafford , @asegar - Im looking at you!)

What It Takes to be a (Successful) Social Media Manager

DelCor Connection

When a person's job is to be responsible for social media on behalf of their organization, it is bound to be frought with unique challenges and oportunities others in their association would not likely see. The Social Media Manager is often a hybrid of public relations/marketing/membership/customer service. Social Media Managers can be found in a variety of departments and their jobs may also include other duties. Management Skills.

Pay attention to what matters most

Aaron Wolowiec

This probably won’t come as a surprise to many of you, but it seems associations and their members aren’t always on the same page. According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Perhaps surprising, however, was social media’s influence.

The Waning Days of Leadership in Association Management

Association Subculture

The Waning Days of Leadership in Association Management. After investing most of my association career studying and practicing leadership skills both as an individual and as part of different organizations either as executive, staff or a volunteer, I am beginning to ponder whether "leadership" principles are universally applicable anymore. Think of a time when accusations regarding perceived leadership "vacuums" in your association were bandied about. association. (25).

Social Media Roundup: Get Your Members Hooked for Life

Associations Now

Also: A membership sign-up process that left one management pro impressed. Sure, people are willing to give your association a try, and they might even pay for a year or two of membership. Learn more in today’s Social Media Roundup: Learn From GitHub. What do you think about this #membership recruitment strategy? That’s how IntrinXec Management’s Maria Huntley felt about signing up for the National Association of Distinguished Professionals.

Social Media Roundup: How Paid Distribution Can Push Your Content Further

Associations Now

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Also: You’ll never believe which association-related job is considered superstressful. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. How did Intel manage to be so resoundingly successful at content marketing?

Relieve stress: Pandemic self-care strategies for community association leaders

Ungrated

Community association managers and board members are no strangers to stressful situations—from rules enforcement to addressing assessment delinquencies. Daily routines have been altered, worries over finances have increased, and feelings of loneliness have swelled due to being apart from family and friends while observing social distancing. Limit exposure to news media.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

I’m always amazed how many professional associations do great things and then forget to tell anyone about it. Good news is inspiring, and your audiences—stakeholders, association members, future members—will want to share in the moment. So if your association announcement is really worth sharing, be sure to tell your members more than once. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment.

Association Subculture: Association Management - Branding Efforts.

Association Subculture

Association Management - Branding Efforts Gone Wrong. If the first step your association takes in a re-branding initiative is to call a graphic design firm, you are making a huge mistake. If you use terms in your branding taglines like community, inclusion, social, strategic, visionary you better be able to demonstrate those attributes at every level of your organization. This is a deep dive into who you are as an association. association. (25).

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Association member engagement strategies.

Revenue Numbers Aren't Strategy

YourMembership Blog

Membership Software Association Management Software. Associations. Corporate + Social. Management Team. Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . After all, numbers aren’t strategy. Associations.

Creativity in Association Management - Are You the Roadblock?

Association Subculture

Creativity in Association Management - Are You the Roadblock? We talk so much about creativity and innovation in the association sphere but we know so little about how to actually facilitate their achievement. take that project on in addition to your existing work" - Associations are famous for this. Sometimes Shelly, I wish you would stop looking into my association. Shelly blogs at Association Subculture because her cat is a bad listener. association.

Association Management - Simplicity + Volume Might Do the Trick

Association Subculture

Association Management - Simplicity + Volume Might Do the Trick. What if your association stopped creating so many services? What if, when someone asked what your association did, you could answer in less than ten minutes? What could your association do if you could simplify what you do while simultaneously amplifying your volume? and enjoy some words from one of my most favorite social commentators - George Carlin). association. (25). strategy. (5).

Association Management - Truthiness and Lies, Lies, Lies

Association Subculture

Association Management - Truthiness and Lies, Lies, Lies. Or maybe an admission in a conference registration brochure that says, "Our association focuses on community but we dont always get it right. Associations have an obligation to develop a culture of truth in their organizations. Here are five questions to ask when you find yourself in charge of a new marketing campaign in your nonprofit association. Labels: association , marketing , transparency.

Can associations keep pace in the tech race?

Aaron Wolowiec

This month’s guest blog post is adapted from an original by Hank Berkowitz , moderator in chief of Association Adviser eNews. Hank Berkowitz, moderator in chief of Association Adviser eNews. About 60 percent of respondents to our latest unscientific reader poll said they’ve encountered more surprises in technology over the past 12 months than in any other area of association management. That includes membership growth, non-dues revenue, social media and Big Data.

Sharing our Great Ideas

Aaron Wolowiec

The event focuses on creative approaches to everyday issues in association management and is built around the sharing of – you guessed it – great ideas. Scott Oser, president, Scott Oser Associates. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Together, Scott and I will present: Under Pressure: Navigating Extreme Association Trends.