In this edition of my Association Insights video series, I address a crucial aspect of association management: the necessity of media training for board members. Often finding themselves as the spokespersons for your association, it’s vital that board members are well-prepared to handle media interactions with finesse. The video covers essential training techniques to ensure they communicate effectively, maintaining the association’s reputation and advancing its objectives.
Training focuses on understanding the media landscape, crafting consistent messages and handling tough questions skillfully. These tools empower board members to navigate media interactions confidently, turning every opportunity into a win for your association.
– Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd