The weekly list of free educational events and resources for the association community…
Survey invite. iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. They’re also going to look at data through a generational lens this year, so that should be interesting.
Hiring lifelong learners. If I were in your shoes, I would only hire lifelong learners. WBT Systems explains why: they will more quickly adapt to change, acquire new skills and knowledge, and continue growing and stretching in new directions along with your association.
Duty of foresight. At Association Advisor, Jeff De Cagna of Foresight First says the “discontinuous next” (conditions of radical uncertainty, volatility and risk) of The Turbulent Twenties is just getting started. These conditions call for a new definition of your association board’s duty of foresight, which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” This duty requires a different type of board member. How will you identify and prepare them for this role?
Association podcasts. Launching a podcast isn’t as intimidating as it used to be, thanks to the resources and people who can help you get started. Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast, and reviews the planning process and issues to consider before you dive in.
Member gatherings. Since associations are conveners, Nikki Golden and Nikki Haton Shanks of Association Laboratory share five ways you can gather your people and convene more intentionally and effectively. Many associations learned some of these lessons during the pandemic but forgot them in a rush to get back to normal, ugh. Make sure you read this post.
Event idea theft. At Skift Meetings, Sue Pelletier uncovers an unethical practice that’s been going on for far too long and has frustrated both event planners and other association consultants. She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work.
Content clutter. No one wants to shop in a messy store, so why would they want to browse through a cluttered online learning catalog? They won’t. WBT Systems explains how to eliminate and prevent learning content clutter.
Online community. The most valuable ASAE membership benefit for me is Collaborate, our online community. If your association doesn’t offer an online community for members, Nimble AMS may change your mind. They describe how an online community can help you attract, engage and retain members, plus they lay out a useful plan for launching and managing a community.
Quick hits
Building inclusivity means your events are open to all—and you’re paying attention to an inclusive holiday calendar. (Lowell Aplebaum, FASAE, CAE)
Five things you should always block time for in your calendar. (Katie E. Lawrence, The Minimal Life)
Is small talk at work necessary to succeed? (Cloey Callahan, WorkLife)
High-performing teams don’t leave relationships to chance. (Ron Friedman, Harvard Business Review)
On rescuing yourself from problems, anxieties and struggles. (Noah Cherry, Two Minute Treatise)
Good eats
Skip down to the list of free educational events if you prefer takeout.
A perfect southwestern skillet dish for the fall, but I don’t have a recipe, only a list of ingredients you add in stages to a jumbo-sized skillet (mine is 14”). Cook ground chorizo and chicken (or turkey) first and then set it aside for later. In stages that make sense to you, add onion, red bell pepper, poblano pepper, jalapeño pepper, garlic, cumin, smoked paprika, oregano, chili powder, chipotle en adobo, diced and peeled sweet potato, black beans, corn, spinach, chard, the ground chorizo and chicken again, chicken broth, Monterey Jack, cheddar, and cilantro.
Right before we left for vacation, we enjoyed the always fantastically delicious fillets of sheepshead, simply baked with Herdez Roasted Poblano Salsa Cremosa. Wow, what a tasty time-saving sauce in a jar. On the side, roasted broccoli with red onion and garlic powder.
If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.
Fri 10/21 from 12 to 4 p.m.* – Engaging Virtual Meetings Conference 3.0
Do your virtual meetings suck? Do you want to beat Zoom Fatigue? Do you want to host the most engaging virtual meetings? It’s over 2 years after pandemic and our research shows that engagement is still the #1 problem on virtual meetings. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. More info/register.
Host: John Chen, the author of Engaging Virtual Meetings
Speakers:
- Jimbo Clark: Let’s Get Phygital: Engaging Beyond the (Video) Box!
- Moe Carrick: Creating a Bravespace Workplace in a Flexible and Remote Working World
- John Chen: For The First Time, The Engaging Virtual Hybrid Portfolio
- Jacques Martiquet: The Virtual Party Scientist
*All events are online at Eastern Daylight Time unless otherwise noted.
Fri 10/21 at 12 p.m. – EventTech Chat
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.
Host: Brandt Krueger, founder, Event Technology Consulting
Fri 10/21 at 4 p.m. – The Importance of Cover and Thank You Letters
60% of executives believe the cover letter is either as important as or more critical than the résumé. A cover letter should tell specifically why and how you are uniquely qualified for the job based on the criteria in the job posting. CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. More info/register.
Host: Fridays@4
Speaker: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, HR and career development professional
Sat 10/22 from 12 to 4 p.m. – Engaging Virtual Meetings Conference 3.0
Do your virtual meetings suck? Do you want to beat Zoom Fatigue? Do you want to host the most engaging virtual meetings? It’s over 2 years after pandemic and our research shows that engagement is still the #1 problem on virtual meetings. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. More info/register.
Host: John Chen, the author of Engaging Virtual Meetings
Speakers:
- Katie Kinsella: The Game Agency, Wheel of Fortune
- John Chen: Engaging Virtual Jeopardy, Engaging Virtual Team Building Games
- Roger Haskett: Ultimate Virtual Pub Trivia
Mon 10/24 at 1 p.m. – The Performance Agreement (Digital Experience | S³ (S)peaker (S)ession (S)eries)
Good organizations develop their employees while great organizations develop their people. And right now, you’re thinking: “What’s the difference?” The answer to that question is at the heart of leadership challenges, disengagement, and employee retention. Using stories, statistics, and songs, this keynote will empower and inspire attendees to take the ‘IRK’ out of WORK, use their opportunity to make an impact, and create something truly extraordinary. More info/register.
Host: MPI
Speaker: Greg Offner
Mon 10/24 at 1 p.m. – The CEO Interview: Tips for Success (Nonprofit Conversations with Cecilia Sepp, CAE)
Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Guest: Wendy Toyama
Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Tue 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days
Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Tue 10/25 from 10 a.m. to 4:45 p.m. – Live Review
Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.
Host: ReviewMyLMS/Tagoras
Tue 10/25 at 11 a.m. – Taking Charge of Your Association’s Digital Transformation Journey
Three data questions association leadership should ask today for a stronger tomorrow are: Is our data regularly scrutinized? Do we trust our data implicitly? Does our association have a cross-departmental group for ensuring data usage and accuracy? Discover how an effective transformation is led from the top and uncover critical tactics to accelerate your journey. 1 CAE credit. More info/register.
Host: iMIS by ASI
Speaker: Jeff Webb, ASI
Tue 10/25 at 11 a.m. – The Value of Emotional Intelligence: How to Be More and Get More from Yourself and Business Relationships
In today’s climate, organizations are experiencing change and transition due to shifting priorities affected by external societal demands, so it’s not enough to be technically sound, you must be emotionally intelligent and culturally competent. Emotional Intelligence (EI) is a thoughtful and profound way of showing up in life. Learn what EI is and why we need it, how to get EI, and why EI important to leaders. 1.5 CAE credits. More info/register.
Host: UST Education
Speaker: Julie Broadway, President & CEO, American Horse Council & American Horse Council Foundation
Tue 10/25 from 11:30 a.m. to 4 p.m. – WebexOne 2022
Explore how to transform collaboration and transcend what limits us. Harness the collective power of imagination and see beyond what is to what could be. Learn from innovators who are pushing the boundaries of what’s possible. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. More info/register.
Host: Webex
Tue 10/25 at 12 p.m. – Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM
A lax approach to authentication leaves you vulnerable to phishing and spoofing attacks that can cost millions—not to mention your brand reputation. Learn what senders need to know about authentication—in plain English, including a clear breakdown of each major authentication protocol—and why they matter for email marketers; how to spot and troubleshoot authentication issues before they snowball; how to collaborate with IT, ESPs, and other stakeholders to keep your business and subscribers safe; and how to use authentication to boost your email deliverability and overall email performance. More info/register.
Host: Validity
Speaker: Validity’s Sr. Email Strategist Sophie Jean
Tue 10/25 at 1 p.m. – Association/Nonprofit Board of Directors: Governance, Risk Management & Training
Learn how to better equip board members and directors for success in their roles, how to ensure the board continuously works to promote and obtain the mission of the organization, fiduciary duty considerations and challenges, and appropriate conflict of interest management. 1.5 CAE credits. More info/register.
Host: UST Education
Speaker: Rich Bar, Principal at GKG Law | Non-Profit Law & Corporate Governance Attorney
Tue 10/25 at 2 p.m. – How Association Marketers Are Using Digital To Grow Member Engagement & Revenue
This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals. More info/register.
Host: Feathr
Speakers:
- Dana Hamer, Director of Marketing & Member Engagement, American Urological Association
- Jared Shilhanek, Director of Marketing & Communications, American Public Works Association
- Kimberly Bottom, Associate Director of Sales at Feathr
Tue 10/25 at 2 p.m. – Midterm Elections: Shifting Dynamics and Outcomes to Help You Prepare
Hear insights on the dynamics in the home stretch before Election Day, top legislative issues that could be on the table depending on which party gets control of the chambers, issues to keep an eye out for in 2023, what ranked-choice voting, lawsuits, and contested results could mean for the outcome of the elections, and how this could all impact your organization and how you can strategize and find opportunities. More info/register.
Host: CQ
Speakers:
- Herb Jackson, politics editor of CQ Roll Call, directing coverage of House and Senate campaigns
- Kate Ackley, journalist covering lobbying, influence and political money for CQ
- Mary Ellen McIntire, politics reporter with CQ Roll Call covering House and Senate campaigns
- Daniela Altimari, campaigns and elections reporter at Roll Call
- Niels Lesniewski, chief correspondent for White House coverage for CQ and Roll Call
Tue 10/25 at 3 p.m. – Supercharge Your Social Media: Tips and Tricks on How Often to Post
Learn the correct numbers of posts to publish daily, the impact your posts have on each social media channel, and the right and wrong times to make your posts. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Jon Rivers, COO, Marketeery
Wed 10/26 from 9 a.m. to 4 p.m. – AMS Demo Days
Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Wed 10/26 from 10 a.m. to 4:45 p.m. – Live Review
Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.
Host: ReviewMyLMS/Tagoras
Wed 10/26 at 11 a.m. – Caveat Emptor: Becoming a Responsible Consumer of Research
Association execs consume and produce a lot of research in our day-to-day work, but most of us don’t have formal training in research. Get a plain-language review of key concepts and approaches in consuming and sponsoring research so you don’t have to “beware” and can be confident that you’re setting yourself, your association, your members and other stakeholders, and the people in the profession or industry your association serves up for success in making data-informed decisions that will allow you to achieve your most important goals and solve your most pressing problems. 1.5 CAE credits. More info/register.
Host: UST Education
Speakers:
- Elizabeth Engel, M.A., CAE, Chief Strategist, Spark Consulting, LLC
- Polly Karpowicz, MBA, CAE, Nonprofit Consultant
- Marc Beebe, Senior Director, Strategic Research, Public Imperatives, & Corporate Development at IEEE
- Jennifer L. Blanck, MEd, MSWB, Director of Constituent Engagement, Institutional Advancement Association of American Medical Colleges
Wed 10/26 at 11 a.m. – Sustainability in Action at CL23 & Beyond
Learn how events that truly consider environmental and social impacts can enhance brand, streamline event flow, and create a more meaningful experience for attendees and maybe even get to net zero carbon. Demystify some of the questions around costs—both initial and ongoing—for more sustainable choices and the best first steps to getting started with a pivot towards sustainability. Learn about the onsite sustainability activations at PCMA Convening Leaders 2023 and the ways PCMA is engaging with the host destination, the Greater Columbus Convention Center, catering, attendees, and partners to produce a more sustainable event. 1 CMP credit. More info/register.
Host: PCMA
Speakers:
- Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies
- Ryan Thorpe, Assistant General Manager, Greater Columbus Convention Center
Wed 10/26 from 11:30 a.m. to 3:10 p.m. – WebexOne 2022
Explore how to transform collaboration and transcend what limits us. Harness the collective power of imagination and see beyond what is to what could be. Learn from innovators who are pushing the boundaries of what’s possible. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. More info/register.
Host: Webex
Wed 10/26 at 12 p.m. – MPI Association Professionals Hot Topic Chat: Contract Negotiations
Join a discussion on the new realities of contracting. Panelists will include an attorney, a hotel representative, and a planner who will provide their latest tips and tricks for contract negotiation. More info/register.
Host: MPI Association Professionals Council
Wed 10/26 at 12 p.m. – Hack the Exhibitor Mindset: Increase Sales and Exhibitor Renewals
Go into the mind of the exhibitor to maximize sales and renewal success in today’s data-driven economy. Learn how to make more money and max out ROI at your shows and events. More info/register.
Host: Bear Analytics
Speaker: Jim Cermak, training and trade show expert, host of the Trade Show University podcast
Wed 10/26 at 1 p.m. – Think Outside the AMS
Learn how to evaluate their organization’s approach to association software, distinguishing between an “all in one” versus a “best in class” strategy; translate often intimidating technical terminology surrounding APIs and SSOs into real-world concepts that can be implemented in their organization, and; and evaluate association software options for their ability to streamline staff work and improve the overall experience for members. 1.5 CAE credits. More info/register.
Host: UST Education
Speaker: Pete Zimek, CEO, Novi AMS
Wed 10/26 at 1 p.m. – The Engagement Equation
Learn how to articulate the new value proposition for in-person meetings and events, utilize new formats to create engagement among attendees, and facilitate networking that is meaningful for all participants. More info/register.
Host: Meetings Today
Speaker: Jessie States, CMP, CMM, Meeting Professionals International
Wed 10/26 at 1 p.m. – How to Mine the Hidden Gold in Your Customer Data
Most business owners and marketing professionals would agree: the most valuable asset a company has is its customer database. Unfortunately, many companies fail to capitalize on the full value of this precious commodity by letting their customer file grow stagnant or become outdated. Learn how to clean and update your customer data, fill in the gaps with new and enhanced information, and expand your current customer reach to find new markets and new revenue. More info/register.
Host: American Marketing Association
Speakers: Monica Messer, President of the Data Group, and Erich Kaiser, Vice President of Data Analytics, DatabaseUSA
Wed 10/26 at 2 p.m. – Member Engagement is Hard! Why Associations Must Evolve to Thrive
Learn how associations can go from surviving to thriving by leveraging insights from the 2022 Association Benchmarking Report. Hear about key shifts in how associations are evolving their member engagement strategies and organizations, moving toward a more integrated approach; the top challenges being faced by association leaders today and how they are pivoting to overcome them; and recommendations on how to utilize the data collected in the 2022 Benchmarking Report to create an effective approach to content deployment, technology adoption and non-dues revenue generation. 1 CAE credit. More info/register.
Host: Association Advisor/Naylor Association Solutions
Speaker: Sarah Sain, CAE, Senior Director of Content Services, Naylor Association Solutions
Wed 10/26 at 2 p.m. – A CVB Can Do That?
Learn the many ways CVBs can be your local expert and go-between that can assist with sourcing accommodations and meeting facilities, event marketing and communications, offset costs/offer special deals, and speaker/dining/entertainment recommendations. More info/register.
Host: Northstar Meetings Group
Moderator: Lisa Grimaldi, Editor, Incentives and Destinations, Northstar Meetings Group
Wed 10/26 at 3 p.m. – What You are NOT Being Told About Credit Card Processing
Learn about four important payment trends which emerged from the pandemic, two key changes you should make in 2022 with your payment and credit card collection practices, credit card fees—what you are NOT being told and why that is costing your organization money, alternatives to credit card collections—the ecosystem that supports Visa/MasterCard and AMEX definitely don’t want you to know this, PCI compliance and security issues for 2022—why are you not aware of this, and how to do an RFP for Merchant Services—an outline you can use today. 1 CAE credit. More info/register.
Host: UST Education
Speakers: Jenni Glaze, COO, and Wade Tetsuka, CPA, President, UST
Thu 10/27 at 11 a.m. – Understanding the Difference Between Lead and Demand Generation
There’s a tendency to use lead gen and demand gen interchangeably, yet they are unique tactics that stand on their own when it comes to the buyers journey. Learn about the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on. 1.5 CAE credits. More info/register.
Host: UST Education
Speaker: Maneesha Manges, Director of Services, HighRoad Solutions
Thu 10/27 at 11 a.m. – How to Make Event Revenue Appear with Digital Packages
The smartest event organizers are losing out on thousands in revenue by not offering sponsors and exhibitors the full suite of digital packages for their in-person, virtual and hybrid events. Learn how the world’s leading event organizers are generating substantial new revenue opportunities by packaging and pricing digital offerings in creative ways to increase event revenue growth, personalizing digital packages to maximize revenue, providing smart event app notifications to drive lead generation for sponsors and exhibitors, and leveraging new event formats, optimized for revenue. More info/register.
Host: Grip
Speaker: Hew Leith, VIP of Marketing of Grip
Thu 10/27 at 12 p.m. – Member Journey Maps: Your Association’s Secret Weapon to Driving Adoption, Engagement and New Revenue Initiatives
The member journey is a phrase that’s received a lot of attention in recent years, as the member experience continues to be the key driver in an association’s ability to successfully launch member recruitment, adoption and engagement initiatives. Learn how to leverage various association technologies to create a winning member journey map, to understand members, solve problems, influence decisions, and create member value. And pick up a few best practices to initiate your own member journey initiative. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Speakers:
- Kelly Beattie: Leadership Consultant, Executive Coach at 1stStar Consulting Group
- Marc Hehl, Chief Operating Officer at Impexium
Thu 10/27 at 12 p.m. – Cultivating a Culture of Mentorship Within Your Association
Add value to your membership through successful mentorship programs. This panel will unpack the benefits, best practices, and resources that will strengthen your association’s mentoring relationships. More info/register.
Host: NXUnite
Speakers:
- Alex Richardson, CEO and Founder at Art of Mentoring
- Lisa Fain, CEO of Center for Mentoring Excellence
- Megan Martin, Head of Engagement at Juno
Thu 10/27 at 12 p.m. – Technology Challenge Virtual Series
Although in-person events are making a comeback, attendance and exhibit participation will take some time to reach pre-pandemic levels. Event organizers must find new ways to provide more value, including connections, learning, and sourcing opportunities at the event and all year. Learn how advanced technologies can be used to attract more attendees and exhibitors at in-person or virtual events, better engage the audience to improve satisfaction and retention, and extend the event year-round to reach a broader audience and generate new revenue streams. 1 CEM credit. More info/register.
Host: IAEE DC Chapter
Speaker: Joe Colangelo, Founder, Bear Analytics
Thu 10/27 at 12 p.m. – The Community Check-In
A weekly community chat on Slack for black professionals working in the events industry. More info/register.
Host: Black In Events Network
Thu 10/27 at 1 p.m. – NextGen Talk: Global Perspectives and Future Trends in Associations
Host: ASAE
Speakers: Tommy Goodwin and Jeanette Gass
Thu 10/27 at 1 p.m. – Delivering Greater ROI to Exhibitors
Trade show revenue is probably one of the largest line items in your non-dues revenue budget. Learn how to protect your trade show revenue, attract and retain exhibitors by showing them greater ROI, and give your exhibitors more than what you tell them in your prospectus. 1 CAE/CMP/CEM credit. More info/register.
Host: EVA
Speakers:
- Jim Cermak, podcast host and trade show coach, Trade Show University Podcast
- Vinnu Deshetty, event tech advocate, EVA
Thu 10/27 at 1 p.m. – Get Richer Survey Data at Scale Using Open-Ended Questions
Learn why open-ended questions are an effective research tool and when they can replace closed questions, how to write questions that capture richer responses and the dos/don’ts for encouraging respondents, techniques for efficiently analyzing open-ended response data with and without text analytics technology, how to conduct Qual research at a Quant scale—and internationally, and how brand trackers can be transformed by integrating more open-ended questions. More info/register.
Host: American Marketing Association
Speaker: Jon Puleston, VP of Innovation for Kantar’s Profiles division
Thu 10/27 at 2 p.m. – How to Build Your 2023 Communications Plan (Mightier Marketing in 1-2-3: A Three-Part Series to Prepare for 2023)
Discover everything that needs to go into your 2023 communications plan, including tactics and recommendations you learned from the first two sessions of the series. Learn how to set goals that bring value, define tactics for those goals, identify key audiences, and manage your plan throughout the new year (no matter what it brings!). 1 CAE credit. More info/register.
Host: Mighty Citizen
Speakers: Nicole Araujo, Client Engagement Director, and Brianna Martin, Director of Brand Marketing, Mighty Citizen
Thu 10/27 at 2 p.m. – Tech Tools at Your Fingertips to Make Planning a Breeze
Planning fatigue has been a reoccurring topic of conversation in the event space. Uncover a new way to look at technology and entice your attendee to enjoy your journey at your events. 1 CMP credit. More info/register.
Host: MeetingsNet
Speaker: Chris Blaise, Chief Revenue Officer, MeetingPlay + Aventri + eventcore (MPAVEC)
Thu 10/27 at 3 p.m. – Bolstering Board Diversity: How Diversity Increases Board Effectiveness
Learn the challenges and risks when creating actionable plans for improving board diversity, how to make a clear roadmap with concrete steps when developing plans to diversify your board’s composition, and how to identify objective ways to measure diversity across skills and experience. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Paroon Chadha, Co-Founder and CEO, OnBoard and eScribe
Fri 10/28 at 4 p.m. – Association Membership: Shifts in Trends
Associations have seen shifts in membership trends over the last couple of years. Join us for a panel discussion that will encourage participants to share their onboarding practices, engagement methods, and state of retention, plus their experiences on changes since the pandemic, building community, and solutions to address retention concerns. More info/register.
Host: Fridays@4
Speaker: Amy Hemphill, Senior Director of Member Relations, ASAE
Moderator: Regais Wilson, Senior Manager, Membership and Chapters, National Grants Management Association
Tue 11/1 at 1 p.m. – Facilitation Tips and Tricks: The Art of Helping Others Engage
New volunteer leadership and work environments have increased the need for conversations and meetings that focus as much on connection and listening as on the content presented. Learn how to identify the nine competencies every facilitator should know and incorporate into the meetings they lead. Walk away with an increased knowledge of the theory of facilitation and a wider tool belt of approaches. Learn the personalized experience of application and feedback and emerge as a better facilitator. 1 CAE credit. More info/register.
Host: UST Education
Speakers:
- Aaron Wolowiec, MSA, CAE, CMP, President & CEO, Event Garde LLC
- Lowell Aplebaum, FASAE, CAE, CPF, CEO, Vista Cova
Tue 11/1 at 3 p.m. – Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing
Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. Learn how to segment volunteer opportunities into identified markets. Discuss strategies and content that reflect the personas of membership. Analyze value to volunteers and market those benefits to increase engagement. Learn steps to leverage a marketing strategy to build a communication plan around volunteer management. 1 CAE credit. More info/register.
Host: ASAE’s Marketing Advisory Council and the Component Relations and Volunteer Management (CRVM) Professionals Advisory Council
Speakers:
- Elizabeth Moris, Council on Undergraduate Research
- Maureen Geoghegan, American Society of Anesthesiologists,
- Annie Storey, Illinois Section American Water Works Association
Tue 11/1 at 3 p.m. – Find Hidden Gems in Your Data & Discover New Revenue Opportunities
Beneath data, lies hidden gems (aka insights) that can be monetized to bring in more revenue—as long as you know where to look and how to dig them out. Learn ways you can leverage structured and unstructured data to come up with ideas for new revenue, the top three areas you should analyze to find these opportunities, a framework for building a data monetization strategy, and how one association’s hidden data insights led to monetizing intellectual property to bring in additional revenue. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Greg Pollack, VP of Sales, Association Analytics
Wed 11/2 from 11 a.m. to 5 p.m. – Guru Conference 2022
An email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. Learn about the very latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance today in two days of live, virtual sessions from industry experts that will take your email marketing programs to the next level. More info/register.
Host: Guru Events
Wed 11/2 at 3 p.m. – Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics
Convincing leadership that now is the time to give you a piece of the pie for analytics (or really any new tool or piece of tech for that matter) can be a challenge. Learn how your peers are demonstrating return on an analytics investment, and how you can build a winning presentation for leadership, use an ROI calculator to convince others to get onboard, leverage partners and association peers, and get creative when the budget is already set. 1 CAE credit. More info/register.
Host: Association Analytics
Speakers:
- Rebecca Achurch, CEO of Achurch Consulting
- Bill Conforti, SVP of Strategy & Solutions, Association Analytics
- Greg Pollack, VP of Sales, Association Analytics
Thu 11/3 from 11 a.m. to 5 p.m. – Guru Conference 2022
An email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. Learn about the very latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance today in two days of live, virtual sessions from industry experts that will take your email marketing programs to the next level. More info/register.
Host: Guru Events
Thu 11/3 at 2 p.m. – AI: Going Beyond Alexa and into your Association
Hear about the benefits of AI and how you can utilize it to benefit your association. Learn what kind of data you need to implement AI; how associations have used AI to engage, retain and grow their membership; how AI technology can help future-proof your organization to ensure success and longevity; and how AI can augment your job, not replace it. 1 CAE credit. More info/register.
Host: 501 Works
Speakers:
- Evan O’Neill, Chief Growth Officer, Hum
- Thomas Altman, Co-Founder, Tasio
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.
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