Associations Now

OCTOBER 2, 2019

“Not only does it build awareness around who your organization is … but the more you engage with their content, the more likely they’ll be to start engaging with your content,” says Callie Walker from the MemberClicks blog. Help New Members Find Association Value. Social media is a two-way street.

Social Media 76

Social Media Certificate Recruiting Recruitment 76

Eric Lanke

JULY 30, 2018

The prospect company now plans to join our association. Truth is, I don't have any of those; the association's value proposition either sells itself or it doesn't.) But in reflecting upon the experience, I don't chalk that decision up to my masterful rhetorical devices. Image Source [link].

Recruiting 100

Recruiting Recruitment Leadership Report 100

MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media. one option is to educate potential members on employer-paid membership dues.

Tips 52

Tips Discount Newsletter Social Media 52

Protech

MAY 4, 2020

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Depending on the size of your staff and budget, and the expectations of your members, you will spend more time on certain areas of the digital customer experience than others.

Content 86

Content System Discount Software 86

Eric Lanke

JULY 2, 2012

Most associations recognize the contributions of their outgoing chair some way. But over time, we have evolved a special approach to this tradition, one that is based not on what the association values, but what is valued by the individual. What it was is not important for the purposes of this blog post.

Member Engagement 100

Member Engagement Leadership Innovation Proposal 100

Smooth The Path

JANUARY 2, 2018

The end of the year blog post wrap up is pretty easy for writers. Over on Association Success, my friend Arianna Rehak crowd-sourced a great idea (here is her post). Just look through Google analytics and see which posts had the most views. But is there a way to make it better? I think so.

Social Media 79

Social Media Report Conference Content 79

Smooth The Path

SEPTEMBER 26, 2019

Member author book lists, blog lists, and link lists to member-written white papers and resources can all help members get the awareness they need. When members are looking for this type of benefit, again, many formats could be employed. Podcasts, videos, and e-newsletter articles can shine a light on members.

Guidelines 79

Guidelines Newsletter Video Tips 79

Blue Sky eLearn

MARCH 27, 2018

Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. Share relevant news from your industry, either from industry publications, popular media outlets, or your own blog in a newsletter.

Association Software 144

Association Software Recruiting Recruitment Software 144

Smooth The Path

DECEMBER 16, 2015

Once just having a blog got us attention but now it’s not just about having content. As content leaders we no longer get any points for using fancy language, taking 7 pages to say what we need to say in 2 pages or merely informing. The term content is king has been so misconstrued by so many marketing experts it is nearly meaningless today.

Content 84

Content Communications Marketing Association Value 84

Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.

Association Value 100

Association Value Revenue Survey Cost 100

Smooth The Path

SEPTEMBER 5, 2019

Websites and blogs are littered with junky ads which are mostly spam. I get one of these emails a day. Local advertisers put brochures in my mailbox with offers that are too good to be true — more spam. Are you looking for some information on the internet?

Price 68

Price Content Industry Resources 68

Association Adviser

SEPTEMBER 24, 2013

Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. Communication channels such as blogs or social media accounts must have a “champion” monitoring and moderating them to remain a sustainable go-to source of industry and association information.

Technology 60

Technology Social Media Maryland Press Release 60

Membership Marketing

MAY 4, 2016

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.

Sample 40

Sample Recruiting Recruitment Discount 40

Smooth The Path

OCTOBER 2, 2017

I probably wrote 100 blog posts before I was ever asked to present in person. The more folks I meet, and help, the better all this works. The thing is, it took a long time and a lot of effort to get to the point where the network effect started to kick in.

Florida 76

Florida Recruiting Recruitment Member Research 76

Associations Now

JULY 9, 2013

That, and more, in today’s Lunchtime Links: The value of a statement: Values statements often serve as reflection points, representations of your organization’s mission and work ethic. But you can’t impose them on your staff.

Review 40

Review Leadership Price Strategy 40

Associations Now

OCTOBER 2, 2014

Associations value their volunteers, but there’s a limit to how much they can help on top of their own full-time gigs. That is why, according to Metal Treating Institute CEO Tom Morrison, the onus is on an association’s staff to drive membership growth. .

Member Engagement 40

Member Engagement Content Video Association Value 40

Smooth The Path

MAY 10, 2016

Books, blogs, podcasts, webinars, online training. What is a conference’s competition? In reality it is probably not what immediately comes to mind; not another conference or event. How else do our members learn?

Conference 60

Conference Library Association Value Strategy 60

Associations Now

DECEMBER 2, 2015

In yet another of his Godin-ly succinct blog posts , he boiled it down to this: “To many people, it feels manipulative or insincere or even morally wrong to momentarily take the other person’s point of view when trying to advance an argument that we already believe in.”

Marketing 40

Marketing Proposal Analysis Social Media 40

Reid All About it

SEPTEMBER 27, 2019

Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting. Association Value Prop Remix & Laying the Track for Member Persona Creation. Learn how you can redefine your value propositions to better inform messaging and offerings for current and prospective members. Follow Blog via Email.

DC 34

DC New York Washington Review 34

Associations Now

MAY 21, 2014

Eric Lanke, CAE, CEO of the National Fluid Power Association, noticed this problem in a discussion of association professionals last year and shared his observations on his blog : One consistent thing I’ve noticed is that when it comes to member engagement, we all seem to be talking about several different things. …

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40

AE on the Verge

MAY 19, 2009

I appreciate the way your priorities highlight your association values (education weighs in over golf balls and hot dogs). Subscribe to this blog by e-mail: Enter your Email. Other Favorite Consultants/Speakers/Blogs. Acronym - ASAE Blog. AllTop - Nonprofit Blogs. Mark Dunham - Blog. Blog Archive.

Tips 28

Tips Social Media Education Resources 28

Plexus Consulting

MARCH 28, 2011

So, what does your association value most? Blog Archive. Success comes in many flavors. Perhaps the important thing is to identify and implement what works for you. Thereafter communicate, communicate, and communicate. Is it performance? How about relationships? Perhaps its competencies or credentialing. Newer Post. Older Post.

How To 40

How To Communications Maine Education 40

Plexus Consulting

DECEMBER 19, 2011

So, what does your association value most? Blog Archive. Success comes in many flavors. Perhaps the important thing is to identify and implement what works for your organization. Thereafter communicate, communicate, and communicate. Is it performance? How about relationships? Perhaps its competencies or credentialing.

How To 40

How To Analysis Communications Education 40

Off Stage

JANUARY 20, 2011

Did the local association need to better market the return-on-investment more effectively? Maybe there just WASNT $431 in association value once the MLS incentive was removed from the equation. “Thats not true in the case of our association. RSS Blog Feed. Association Marketing. Blog Manager.

South Carolina 40

South Carolina North Carolina Metro Price 40

Slice-Works

JULY 10, 2014

Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. The post 19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference appeared first on slice-works blog.' Mike Skiados— @mskiados & mskiados@asha.org. Bill Cramer— bcramer@ibtta.org.

Communications 28

Communications Marketing Conference Social Media 28

Smooth The Path

MARCH 7, 2017

Does your association have an AVTP? Related: Top questions asked about the Association Value Trigger Point Concept. Inspired by a favorite article first published on this blog March 17, 2015. The post You Need to Know Your Association’s Value Trigger Point appeared first on Smooth The Path.

Member Experience 84

Member Experience Association Value Conference Products 84

Socious

JANUARY 11, 2017

It can also point them toward blogs and discussion forums or encourage them to register for an event. Way #5) Ask for their opinion on a recent blog that relates to their job or interests. Idea #4) Tell stories about how volunteers further your association’s mission. People love to share their thoughts and opinions.

Newsletter 100

Newsletter Member Engagement Press Release Recruiting 100

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. AMS implementation.

Certificate 39

Certificate Innovation Education Process 39

Associations Now

MAY 4, 2016

“Amanda’s research introduced us to the association value trigger point concept, and the fact that established members and newer members really couldn’t name one, that it was really a combination of stuff,” Verbanic says.

Member Research 40

Member Research Sample Industry Report 40

The Hourglass Blog

JANUARY 21, 2011

Too many associations embrace a culture that seeks to stifle rather than encourage its own diversity of perspective. About This Blog. Why Another Blog? Association Management. Other Blogs. Association Subculture. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Blog Archive.

Innovation 40

Innovation millennials Leadership Resources 40

Leading Learning

JULY 2, 2020

In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members. The average association value proposition still tends to be “pay us money so that you can belong and get discounts.”

Education 59

Education Course Certificate Leadership 59