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Do You Need a Member Engagement Strategy?

Smooth The Path

She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Because of her efforts a handful, or more, new members join each year. Are you interested?

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Creating Member Engagement is a Two-Way Street

Associations Now

Member engagement as commonly discussed in associations is all about getting members to act. What is your association doing to engage with members where they are, on their turf? Now, after years of exposure to the concept of membership engagement , it means so many other, very different things.

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How Content & Thought Leadership Can Build Association Value

SCD Group

I really like the concept of “scoring and tracking” member engagement of your association. Aptify’s CES system has great concepts in measuring engagement by your strategic goals each year. And, modifying your key performance indicators (kpis) each year based on your revised goals.

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Association Email is Dying

Smooth The Path

Fortunately, the research highlights tactics that will help more members engage with your emails. Show first-time readers (prospective and new members) that they do not want to ignore the association’s emails. Focus only on messages that add value and solve a problem they are having. Make reading fun.

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2018 Building Associations Momentum Award Winners

GrowthZone

The Big Book of Association Ideas: Construction Trades & Building Associations Edition. Entries were judged on creativity, industry impact, value to association, value to members, and replicability. The Big Book of Association Ideas: Construction Trades & Building Associations Edition.

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Eric Lanke: The Chairman's Gift

Eric Lanke

Association executive and author. Member Engagement. Books Read. We have a tradition in our association of giving a gift to our outgoing Chairman of the Board. Most associations recognize the contributions of their outgoing chair some way. Labels: Member Engagement. Books Read. (23).

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

And, overall, CFMA lacked a clear best benefit that locked in member loyalty, aside from its conference, which only about 10 percent of members attend. “That one-to-three-year member, that member’s probably fairly new to construction.