Smooth The Path

MARCH 28, 2019

Boost their communication skills, and what about. There is so much more we can be doing outside of the confines of what associations usually do. The world needs saving, and associations are in the perfect place to do just that. Improve association value with soft skill training.

Member Experience 74

Member Experience Communications Association Value Industry 74

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Here’s Riecks’ list of what you should expect from your trade association.

Certificate 100

Certificate Guidelines Cost Association Value 100

Blue Sky eLearn

MARCH 27, 2018

Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. The networking connections or educational aspects of in-person events can communicate to your potential members how valuable membership in your association is. Member communication.

Association Software 144

Association Software Recruiting Recruitment Software 144

Protech

AUGUST 10, 2021

Events & Communications Specialist . Over the past year, associations have found creative ways to leverage virtual technologies—and mobile apps are at the center of many of those efforts. Mobile reduces friction in all those communications. By Heather Hughes – Sr. Guidebook makes it easy to add and update your app.

Content 98

Content Examples Communications Review 98

Smooth The Path

APRIL 17, 2018

Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too).

Member Engagement 110

Member Engagement Communications Products Process 110

Smooth The Path

JANUARY 3, 2019

Try this exercise because the value your members receive is somewhere near the end of this list. Related: The real value of associations for members. Add value for members even when they are not succeeding. Understand the three professional stages to improve association value.

Association Value 74

Association Value Conference Strategy Communications 74

.orgSource

MARCH 6, 2023

Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment. It is still possible to create that community, but on a smaller scale. Trust is tied to value. Today trust bleeds into everything.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Protech

MAY 4, 2020

By Brian Smith – Communications Specialist. M any of our daily interactions and communications are through screens , and i t’s not just television. Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. .

Content 86

Content System Discount Software 86

Smooth The Path

JULY 16, 2019

For a long time silos have been talked about as the bane of the business world, because silos throw up barriers to communication. But silos do something else that is perhaps more insidious (or equally as insidious), they can allow one department to set expectations with members that another department fails to deliver on.

Member Experience 90

Member Experience Products Communications Marketing 90

Association Freak

MARCH 26, 2021

This not only makes high-value opportunities more enticing and accessible but also allows for the removal of outdated benefits that clutter communication with members. When first-year members realize the value that comes with membership early in their tenure, they are more likely to remain lifelong members.

Discount 72

Discount Price Cost Strategy 72

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Smooth The Path

MARCH 14, 2019

When the value is excellent, and the marketing communicates the value to members, but metrics still are not rocketing off the page there still could be a final problem to debug. When they say, “I’ve never heard of that before, but tell me more, that sounds interesting,” you probably have a marketing problem.

Member Experience 102

Member Experience Marketing Communications Industry 102

MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. There are 2 essential ways you can communicate this information with potential members. And while there are many ways that you can help tear down this roadblock (discounted fees, payment plans, grants, etc.),

Tips 52

Tips Discount Newsletter Social Media 52

Smooth The Path

FEBRUARY 2, 2021

Communicate with purpose. Connect with causes bigger than themselves. Share ideas that open their minds. Become more discerning thinkers. Make better business decisions. Learn how to do things better. Flex their empathy muscles. Get the support they need. Make friends.

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Project Communications Industry How To 68

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

Technology 60

Technology Social Media Maryland Press Release 60

Smooth The Path

JUNE 6, 2019

Improve association value with soft skill training. Influencing also works when you are trusted, patient, and consistent. Which tool works best for the influencing you need to do today? More on influence: Member expectations profoundly impact their experience. Two methods to motivate members.

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Tools Association Value Industry Communications 60

Protech

MARCH 11, 2020

By Brian Smith, Communications Specialist . Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. .

How To 81

How To LMS Certificate Course 81

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

SEPTEMBER 27, 2018

Popular Posts: Association myths busted. What association CEOs need to do about membership. Understand the three professional stages to improve association value. These mental exercises help me set an audience-focused goal and having that goal eventually removes the block. appeared first on Smooth The Path.

Project 74

Project Association Value Conference Communications 74

Smooth The Path

DECEMBER 16, 2015

Revealing a plan of action, that is value! Related: Two kinds of association change. Is our association important and of value? It is hard to communicate member value. Merely informing frustrates. The post Is Our Content Meeting Our Members’ Needs? appeared first on Smooth The Path.

Content 84

Content Communications Marketing Association Value 84

Plexus Consulting

JULY 8, 2013

By Virgil Carter How does your association define success? Thereafter communicate, communicate, and communicate. So, what does your association value most? Key messages are important for association leaders—volunteers and staff—to focus on, repeat and reinforce. Success comes in many flavors.

How To 40

How To Communications Examples Strategy 40

Plexus Consulting

APRIL 22, 2013

Thereafter communicate, communicate, and communicate. So, what does your association value most? Learning & growth —What investment do we make on a consistent annual basis for volunteer’s & staff’s learning and growth in their association roles (no investment, no dividends)? Is it performance?

How To 40

How To Communications Examples Strategy 40

Smooth The Path

DECEMBER 6, 2016

Even if we are able to give a fleeting member perspective to every outgoing communication we are bound to miss some because our work lives have gotten so much more complex and days are so jam-packed it is hard to be super thoughtful about everything all the time. Building in fear of what members may think will stop us in our tracks.

Member Experience 60

Member Experience Communications Industry Organization 60

Plexus Consulting

MARCH 28, 2011

How does your association define success? Thereafter communicate, communicate, and communicate. So, what does your association value most? Key messages are important for association leaders—volunteers and staff—to focus on, repeat and reinforce. And to communicate effectively about it.

How To 40

How To Communications Maine Education 40

Smooth The Path

JANUARY 21, 2016

Or we can optimize our member marketing communications with A/B testing. Here are some optimizing tactics: Looking at Google Analytics and changing our navigation so members get to the content they need with fewer clicks. Or we can use last year’s attendee feedback to make this year’s conference a bit better.

Course 60

Course Innovation Video Conference 60

AssociationChat

SEPTEMBER 22, 2021

But that commitment piece is so important, you know, when we divide up and look at the value proposition, and we think, okay, in which area Can I can I look for improvements for my association? Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could?

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How To Content Examples Newsletter 104

Plexus Consulting

DECEMBER 19, 2011

These questions raise the issue of how your association defines success. Thereafter communicate, communicate, and communicate. So, what does your association value most? Key messages are important for association leaders—volunteers and staff—to focus on, repeat and reinforce.

How To 40

How To Analysis Communications Education 40

Experts in Membership Marketing

JANUARY 12, 2010

I am reading the 1/10 issue of ASAE's Associations Now and came upon an article (pg 24 if you are so inclined) entitled "Tune In to Your Members' Wavelength" by Tracy Krughoff, Director of Event Communications at the Biotechnology Industry Organization here in D.C. Maybe it still is for your industry. So here it is. If it does, cudos.

Revenue 28

Revenue Industry Communications Association Value 28

Associations Now

DECEMBER 2, 2015

Chances are, your association’s nonmember audience values very different things than you and your members do, those values are rooted in much deeper motivations than you suspect, and your position and experience hamper your ability to craft membership appeals in terms that address those foreign motivations.

Marketing 40

Marketing Proposal Analysis Social Media 40

Association Adviser

JANUARY 20, 2017

Dropping in on members or associates with a small token of appreciation such as coffee, drinks or other knickknacks can go a long way toward showing people your association values its relationship with them. Show up, and your contacts will see you really care, too.

Florida 76

Florida Library Certificate Tools 76

Smooth The Path

APRIL 11, 2019

Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. ” ( You can find the whole post here ).

Marketing 68

Marketing Member Experience Association Value Member Engagement 68

Smooth The Path

JANUARY 17, 2019

If we ask on a survey, do you feel supported by the association? Or should I respond with the experience I had two months ago where I called the association, left a voicemail, and no one got back to me? Words are open to interpretation. What does that mean exactly? As a respondent I might deliberate for a while.

Survey 68

Survey Member Research Resources Association Value 68

Smooth The Path

MARCH 5, 2017

They see a waterfall of communications, but none stick out as something that applies to a new member like them and they quickly tune out all emails from the association. Why won’t they just take that first step? But new members don’t see a way to engage.

Member Experience 95

Member Experience Communications Strategy Association Value 95

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. Identify these topics in your call-for-session communications and curate for any remaining gaps.

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Process How To Proposal Review 74

Socious

JANUARY 11, 2017

Way #7) Suggest people log in to manage their communication preferences. Way #8) Run a report on who has been absent from your community and events for the past few months. In the piece, you can thank volunteers for their efforts, but go above and beyond their work in your association. Link back to your site.

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Newsletter Member Engagement Press Release Recruiting 100

Smooth The Path

FEBRUARY 11, 2016

Do new members automatically get the email communications all other members get? And then there are the members that don’t renew because they don’t think they are getting value. Then when an email does come around communicating a much needed solution to our new members’ problem they never see it. You may have a problem.

Course 60

Course Communications Review Video 60

Reid All About it

FEBRUARY 24, 2023

Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. More info/register. More info/register. Host: iMIS by ASI Thu 3/9 at 11 a.m.

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Certificate Innovation Education Process 39