Higher Logic

MAY 13, 2020

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

APRIL 11, 2019

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing.

Marketing 68

Marketing Member Experience Association Value Member Engagement 68

Smooth The Path

APRIL 17, 2018

Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too).

Member Engagement 110

Member Engagement Communications Products Process 110

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. Re-engaging lapsed members. Retention starts the day a member becomes a member.

Communications 28

Communications Marketing Conference Social Media 28

Protech

MARCH 11, 2020

By Brian Smith, Communications Specialist . Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. . How often are members engaging in training certification courses? .

How To 81

How To LMS Certificate Course 81

Association Freak

MARCH 26, 2021

Our research has confirmed that an organization’s membership value proposition is the key driver for membership renewal. So, how can you ensure that you reinforce this value through marketing that truly makes membership impossible to resist? Some organizations have taken a smart approach by bundling benefits together.

Discount 72

Discount Price Cost Strategy 72