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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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7 signs of a successful enterprise association

Nimble AMS

Member-centric How would you measure your association’s commitment to your members? All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more. As an association leader, you don’t know what you don’t know.

LMS 148
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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need.

Tools 296
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Association Email is Dying

Smooth The Path

Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too).

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Mobile Apps Then & Now: Learnings from a Year of Digital Acceleration

Protech

Events & Communications Specialist . Over the past year, associations have found creative ways to leverage virtual technologies—and mobile apps are at the center of many of those efforts. Protech: As the year progressed, were associations able to get even more use out of their mobile apps? By Heather Hughes – Sr.

Content 98
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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. Re-engaging lapsed members. Retention starts the day a member becomes a member.

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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?