Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Communities are a great way to promote your association’s status in the industry.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Protech

AUGUST 10, 2021

You have to keep people engaged with content—and more important, with each other. That’s where the core value of mobile shines. So that phone is already a nucleus for engagement with people and content. A close second is access to content. But we also found out that virtual events aren’t just Zoom links.

Content 98

Content Examples Communications Review 98

Protech

MAY 4, 2020

Rob ’s in-depth session offered suggestions on how association management software (AMS) and content management system (CMS) integrations can improve your nonprofit’s online engagem e nt and brand awareness. . M ultilingual content . Personalized content. Content review and workflow processes.

Content 86

Content System Discount Software 86

Nimble AMS

FEBRUARY 15, 2024

Take care to implement this feedback to show how your association values all your stakeholders. “As As an association leader, you don’t know what you don’t know. Try using AI recommendations to personalize the member experience and increase the value of your membership.

LMS 148

LMS Missouri Software Innovation 148

Smooth The Path

MARCH 25, 2021

Content because who wants to see everyone’s best moments, they want to see the dirty underbelly of what went wrong before it went right. How can your association plus up the meaning? Research because overall industry research doesn’t speak to their particular need, but custom does.

Industry 148

Industry Content Association Value Member Experience 148

WBT Systems

MAY 9, 2017

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

Revenue 230

Revenue Certificate Learning Management System Course 230

Smooth The Path

MARCH 19, 2019

Sample Content. One of the most widely used techniques within and outside of the association community is to offer free e-newsletter subscriptions. Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best.

Sample 79

Sample Newsletter Content Strategy 79

Associations Now

OCTOBER 2, 2019

Not only does it build awareness around who your organization is … but the more you engage with their content, the more likely they’ll be to start engaging with your content,” says Callie Walker from the MemberClicks blog. Help New Members Find Association Value. Social media is a two-way street.

Social Media 76

Social Media Certificate Recruiting Recruitment 76

AssociationChat

SEPTEMBER 22, 2021

Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. Yes, that is content. Wed, 9/22 12:22PM • 45:38. SUMMARY KEYWORDS.

How To 104

How To Content Examples Newsletter 104

Associations Now

DECEMBER 18, 2018

“By running an assessment, you can have a better idea of which members are a sure bet in sticking around, and which may need more attention from your association to reel them back in,” Hopkins says. Don’t Let Attendees Flake on Your Meeting.

Strategy 94

Strategy Process Tips Association Value 94

Smooth The Path

JANUARY 31, 2019

And this is something many associations already do. Curated content saves members time from searching and validating content themselves. Association online communities can save members time because they don’t need to sift through the mess of some public communities. That would be an enormous benefit!

Innovation 74

Innovation Content Survey Strategy 74

Association Adviser

AUGUST 20, 2018

The number of association professionals claiming this as a challenge has more than doubled since Naylor first conducted this survey in 2011. Through the 2018 survey, associations have told us they know what they need to do to improve their communications: Understand member needs, goals, demographics and preferences better.

Communications 60

Communications Newsletter Survey Report 60

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. It’s important that your association communicate with you about things that no other organization can.

Certificate 100

Certificate Guidelines Cost Association Value 100

.orgSource

FEBRUARY 21, 2023

In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

OCTOBER 3, 2019

Instead, the message should be just a few sentences leading them to a value-packed, but easy to access, and quick-to-consume valuable piece of content. This message is not a list of benefits because these messages do not get read. This first engagement should take only 1-2 minutes.

Marketing 97

Marketing Content Strategy Email Marketing 97

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment. Is technology tying your audience in knots? Maybe stale programming is stopping the love?

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Smooth The Path

SEPTEMBER 5, 2019

This gap in trust creates an opportunity for associations. Many associations have competitors who engage in spam or even scam-like practices. Showcase valuable, well thought out, content. Members don’t want to be scammed. .” ” Focus instead, on showing members that the organization is trustworthy.

Price 68

Price Content Industry Resources 68

YourMembership

JUNE 5, 2015

Member engagement played a big role in the content that was presented in the meeting’s sessions. I focused on it in my presentation “How to Build an Online Community” and received a lot of interesting feedback from those association professionals attending. How do you currently learn about your audiences?

Member Engagement 150

Member Engagement Philadelphia Committee Leadership 150

Smooth The Path

JANUARY 2, 2018

Not only is it easy, but this format is also a great way to get favorite content back in front of readers. Over on Association Success, my friend Arianna Rehak crowd-sourced a great idea (here is her post). The end of the year blog post wrap up is pretty easy for writers. But is there a way to make it better? I think so.

Social Media 79

Social Media Report Conference Content 79

Smooth The Path

OCTOBER 16, 2018

How can your association help members when they are at their most fragile? Do you have content, resources, networks, consultants, processes or other mechanisms for helping members when they hit those inevitable low spots in their career? No one lends a helping hand.

Team 74

Team Content Resources Process 74

Smooth The Path

FEBRUARY 27, 2018

And Association Success is gearing up for SURGE Spring 2018. Check them out, not just for the great content but also to see what is possible with an online summit. The secret value of conferences. Sample an online summit by signing up for one happening in our industry. Related: The problems attendees experience at conferences.

Innovation 92

Innovation Sample Conference Technology 92

Blue Sky eLearn

MARCH 27, 2018

Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. He has experience with lead generation, content marketing, marketing automation, and events. Will you send out the slide deck or performance survey to attendees? About the Author.

Association Software 144

Association Software Recruiting Recruitment Software 144

Smooth The Path

MAY 2, 2019

Members say it is fine to make the content difficult, but please make the instructions and questions simple and clear (seek out and destroy tricky wording). The range of experience among members must be astounding. How can we create an exam that meets everyone, exactly where they are? We can’t.

Certificate 74

Certificate Course Cost Content 74

AMR Management Services

APRIL 2, 2013

He needs to determine the association's value proposition and make it relevant to a new generation of enthusiasts. In the association business in many instances walking away from activities, slaughtering sacred cows and making wholesale change is the only way for an organization to move forward. He needs change.

Social Media 64

Social Media Recruiting Recruitment System 64

Smooth The Path

OCTOBER 4, 2017

Now, the association should provide her with an equal amount of value. She knows she should familiarize herself with the contents of the site, but who has time? Instead, the member gets an email with her username and password to the website. Emails start pouring in.

Membership Management 130

Membership Management Tips Education Content 130

Associations Now

OCTOBER 2, 2014

Associations value their volunteers, but there’s a limit to how much they can help on top of their own full-time gigs. That is why, according to Metal Treating Institute CEO Tom Morrison, the onus is on an association’s staff to drive membership growth. Read his post for more ideas on boosting member engagement.

Member Engagement 40

Member Engagement Content Video Association Value 40

Smooth The Path

APRIL 26, 2016

It seems there’s a big opportunity waiting for us when we look beyond strictly business focused content. Related posts: The 4 skills associations should be teaching. A big opportunity: associations can help members with emotional support. Everyone wants a better life at work and at home; professionally and personally.

Class 60

Class Conference Innovation Tips 60

Smooth The Path

JANUARY 21, 2016

Here are some optimizing tactics: Looking at Google Analytics and changing our navigation so members get to the content they need with fewer clicks. Transcript: Optimizing is the habit of improving what we do to become incrementally better. Or we can optimize our member marketing communications with A/B testing.

Course 60

Course Innovation Video Conference 60

Smooth The Path

FEBRUARY 9, 2016

While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation. Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve.

Innovation 60

Innovation Content Products Industry 60

Association Adviser

SEPTEMBER 24, 2013

Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology.

Technology 60

Technology Social Media Maryland Press Release 60

Association Adviser

JANUARY 20, 2017

What do your association’s “calling cards” — your website, your social profiles, your online communities, your printed materials — say? Make sure your association’s “cards” contain the design elements and content that will put your association in the mental space you want it to occupy with your audiences.

Florida 76

Florida Library Certificate Tools 76

Slice-Works

JULY 10, 2014

Customization allows the user to choose the types of content, frequency, etc. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. eMembership—Low cost membership for members and the association both accessing content on their phones and tablets. Customization.

Communications 28

Communications Marketing Conference Social Media 28

Associations Now

JANUARY 7, 2015

Just two years of search results on this site show at least a few hundred uses of culture , and over on the ASAE website (asaecenter.org), organizational culture is in fact a term in ASAE’s topic classification system that you can filter content by. ” (How’s that for meta?

FAQ 40

FAQ Industry System Association Value 40

Socious

JANUARY 11, 2017

They’ll often feel flattered that you ask and most members will be willing to share their expertise in ways that help your association and other members. Way #6) Create a content summary newsletter. Provide enough content in the newsletter to spark interest but not enough that it gives away everything.

Newsletter 100

Newsletter Member Engagement Press Release Recruiting 100

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. Curate content. in 2013, we found that nearly 77 percent use a call for speakers/sessions process.

Process 74

Process How To Proposal Review 74

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. AMS implementation. But all too often, they’re thinly veiled product pitches, with bad lighting and even worse PPTs. More info/register. 1 CMP credit. More info/register.

Certificate 39

Certificate Innovation Education Process 39

Associations Now

APRIL 2, 2014

. … If your leadership and staff can’t immediately articulate a single, overarching reason why all of your members and stakeholders do engage with your association, you’ll never be able to tell prospective stakeholders why they should engage. Online Community Participation.

Ohio 40

Ohio Recruiting Recruitment Discount 40