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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. The reward from using new technology—and the risk of not implementing it—usually outweighs the upfront costs. Costs of these tactics are very low, and the exposure is tremendous.

Jumping Ship : Off Stage

Off Stage

metro area has dropped its Realtor association membership, saying too many of its agents balked at paying $431 in annual dues in December 2010.” And NAR bylaws state that the Realtor-broker is responsible for the dues of those of associates who do not which to become Realtors.