Is New Technology Worth The Investment?
SEPTEMBER 24, 2013
We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. The reward from using new technology—and the risk of not implementing it—usually outweighs the upfront costs. Costs of these tactics are very low, and the exposure is tremendous.