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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Here is an example.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.

Tools 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations.

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” The association world offers plenty of examples of rising to the moment.

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What associations can learn from Disney’s simple core purpose

Association Success

Too many associations are burdened with vague, cluttered notions of what their core purpose might be — rather than a deep understanding of what their reason for existing actually is. These tips will help you nurture a purpose-driven culture within your association. Value inspiration over explanation.

Examples 151
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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

The March of Dimes is an example of a nonprofit whose original mission of serving polio victims was made obsolete by a vaccine. Netflix, number one on the list, is a good example of a company whose vision expanded as a result of an elevated purpose. Values create community. Education is everywhere.

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What Political Polarization Tells Us About Membership Marketing

Associations Now

Our inability—or unwillingness—to craft arguments that appeal to opposing moral beliefs contributes to a polarized public, and it may shed light on why we struggle to sell nonmembers on joining associations. Here’s just one recent example of our partisan perspectives , via Pew Research Center.