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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Here is an example.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. New Member Acquisition.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

These engagement tools not only benefit your members, but you will reap results across your organization – from member retention to events and staff efficiency. Here’s just one example: Using community data to create relevant programming. Reggie Henry, Chief Information and Engagement Officer, ASAE.

Tools 296
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The Underdog’s Guide to Success: How to Win When You Are Not Your Members’ First Choice

Association Freak

For example, one Sequence client was focused on urban development, a space with professionals from many walks of life: developers, investors, urban planners, and so on. Many members belonged to nine or more associations to meet their professional needs. If you become world-class at doing that, your association will thrive.

How To 72
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Mobile Apps Then & Now: Learnings from a Year of Digital Acceleration

Protech

Protech: As the year progressed, were associations able to get even more use out of their mobile apps? For example, you’ve talked about leveraging a mobile app as a year-round benefit for increasing member engagement. An easy example is the use of live polling on both web and mobile. How many times they used it.

Content 98
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Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

A good place to start is to determine where is the biggest point of friction is between the association and your members. Early enagement, overall engagment, long-time member engagement. Here is a hypothetical example to illustrate how you might think about your association’s problem.

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When We Create a Vacuum of Information Our Members Make Up Stories

Smooth The Path

For example, when a member calls the association’s headquarters, leaves a message, and does not get a call back within 24 hours that member may start thinking: “My message got lost”, or. “They (the association staff) do not care about us (the members)”, or.