The Association Value Trigger Point Explained by New Member Background
Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? I find that association’s that have an AVTP put a lot of time, effort, and resources into their AVTP so funneling new members through one great experience is recommended.