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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

An association’s board had been talking about how young professionals were the least engaged of all the member segments. But the strategy they ended up with was mismatched to the problem they were trying to solve.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? Maybe you’re struggling with: Retaining and recruiting more members. Member Retention.

3 Ways to Engage More Association Members in Your Online Community


In this example, the first thing that most people see is a white vase. That’s the mark of an effective product, service, or strategy. Online member engagement falls into that category. 3 Essential Engagement Tasks to Increase Participation in Your Online Community.

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference


Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. 5 strategies that only cost me time, effort and persistence. — Re-engaging lapsed members. Retention starts the day a member becomes a member.