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Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?
Smooth The Path
OCTOBER 4, 2017
For example, if I give a store $4, the store lets me leave with $4 worth of pomegranate pips (yum!). While we apply The Halfway Rule effortlessly to many areas of our lives, we often neglect it when it comes to membership management — especially with younger, newer members. Why Associations Routinely Break the Halfway Rule.
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