Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Here is an example.
Smooth The Path
AUGUST 22, 2019
But the strategy they ended up with was mismatched to the problem they were trying to solve. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members. There are many strategies that sound like a good idea. Is it: Awareness.
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Higher Logic
MAY 13, 2020
Here’s just one example: Using community data to create relevant programming. Strengthen Your Association's Value Proposition with Engagement. Engagement tools can help you show how valuable your association membership truly is. This was well before the regulation went into effect – we knew we had to be proactive.
Higher Logic
MAY 29, 2020
Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations.
.orgSource
FEBRUARY 21, 2023
We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. The objective is to arrive at actionable strategies for strengthening those relationships. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.
Smooth The Path
MARCH 19, 2019
Free membership might be a big win, or it can be a potentially risky strategy that can anger members or devalue membership. For example, some associations have a tough time converting free first-year members to paying members because there is the expectation that membership is free. The real value of associations for members.
WBT Systems
MAY 9, 2017
In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.
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