Remove Association Value Remove Industry Remove Member Insights Remove Recruitment
article thumbnail

Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

article thumbnail

Common Trap for Association Professionals

Smooth The Path

. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. I’m used to eggs in the morning,” says a member. ” “The continental breakfast was a little lite.