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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Overcoming the association value gap: part I

Principled Innovation

Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor. IMPORTANT NOTE: Google Reader will be shut down on July 1, 2013, making this an opportune moment to subscribe to the Principled Innovation Blog via email.

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Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.

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The Hidden Problems in Membership Marketing That Are Stopping You

Smooth The Path

If your member marketing is not woking there is a problem with one or more of these things: The channel – the method used to get the message to members and potential members. The product – is the thing you are trying to market. Most times the problem with our marketing is in the story and/or the product.

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Are You Addressing Member’s Top Worry Today?

Smooth The Path

Business owners and leaders may want to collaboratively innovate to survive the downturn and meet new market demands. Unemployed members need help connecting with future employers, and hiring managers need to connect with qualified candidates.

Project 146
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Overcoming the Association Value Gap: Part II

Associations Now

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist. Are you ready to get started?

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.

Proposal 111