Remove Association Value Remove Innovation Remove Marketing Remove Member Engagement
article thumbnail

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Dynamic Benchmarking was recommended to me because of their innovative platform.

article thumbnail

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

We can do this at your association, we just need to understand members better. Related: Member Engagement Research. My sleep study illustrates the problem with association data. Case study: In-depth member interviews feed association’s strategic plan.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

article thumbnail

2018 Building Associations Momentum Award Winners

GrowthZone

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The competition recognizes innovative programs, events, and ideas that challenge the status quo.

article thumbnail

Association Brain Food: 2.24.23

Reid All About it

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. 1 CAE credit.

article thumbnail

People Like Me Join an Association Like This

Smooth The Path

It is harder, but maybe more useful, to say this association is for the innovators. It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry. Maybe the experimenters. The professionals who know the industry has to change and they are working on changing it. Or focus on the connectors.