Remove Association Value Remove Innovation Remove Marketing Remove Technology
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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.

Proposal 111
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Is New Technology Worth The Investment?

Association Adviser

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. Community Will Grow Your Association.

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Association Brain Food: 2.24.23

Reid All About it

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Viewing mission, vision, and values as timely rather than timeless, reinforces their significance both to members and to the association’s daily activities. However, technology is a ruthless editor and could easily force a rewrite. Values How we interact with each other has a direct impact on revenue and growth.

Revenue 88
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Is Your Association Providing a Quality Digital Experience?

Protech

Yet, some organizations can lag in developing the technologies they need to provide a satisfying digital experience for their customers. . Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Photo credit: Refactored.

Content 86
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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. It is not our technology. It is also not lack of budget or staff.