Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, ”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. Related: Member Engagement Research.

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

When to Make Innovation a Priority for Your Association

Smooth The Path

Overall declining membership numbers, worse retention ratings or fewer new members. Less member engagement. All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority.

Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

An association’s board had been talking about how young professionals were the least engaged of all the member segments. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members.

Why Long-Time Members Are Reluctant to Leave Your Association

Smooth The Path

New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership.

People Like Me Join an Association Like This

Smooth The Path

The same goes with associations. Each association is for some professionals but not for everyone. In fact, the association is not for everyone in the profession. It is harder, but maybe more useful, to say this association is for the innovators.

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. Here is what I would focus on as I created my dream association. One of the core staff values would be to be intensely member-focused.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

What else should the association do to support members during these extremely challenging times? This was the nagging question one association VP had. Based on this input we outlined two goals for the research project: Understand member’s current challenges.

Big Ideas for Association Professionals

Smooth The Path

An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. We talk a lot about value and rightfully so.

2018 Building Associations Momentum Award Winners

GrowthZone

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. Member Engagement Revenue Solutions Growth

Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. People talked about rewards for engagement. People talked about engagement being the core of the association value proposition.

Eric Lanke: The Chairman's Gift

Eric Lanke

Association executive and author. Innovation. Member Engagement. We have a tradition in our association of giving a gift to our outgoing Chairman of the Board. Most associations recognize the contributions of their outgoing chair some way. Innovation. (15).